When setting up your campaign, you’ll want to make sure your social share messages & images are in place and optimized. If you published your KickoffLabs landing page through a Custom Domain name, you would easily setup social sharing directly within the page designer.

Otherwise, you’ll have to setup the social network meta tags if you are:

  • embedding a KickoffLabs opt-in form onto your site.
  • using our AnyForm to connect a form to KickoffLabs.
  • publishing landing pages with KickoffLabs WordPress plugin.
  • embedding a KickoffLabs landing page onto your own server using the ‘Download HTML’ option.

Facebook, Twitter and other social networks pull the info from your site. Other social networks will pull their info from these, so you really only need to set these up.

The following meta tags need to be applied to directly to the code of the page (where the landing page is embedded). ALL of these codes MUST be placed within the <head></head> tags.

Use a text editor, like Sublime Text to add the meta tags to your page. WordPress users might find it useful to install a plugin like Yoast SEO.

General Meta Tags for search engines. You may want to add these to your page first, if they are missing:

<title>YOUR SEARCH ENGINE TITLE GOES HERE</title>
<meta content="YOUR SEARCH ENGINE SHARE DESCRIPTION GOES HERE" name="description">

Facebook sharing:

<meta property="og:type" content="website" />
<meta property="og:url" content="https://yourwebsite.com" />
<meta property="og:title" content="YOUR FACEBOOK SHARE TITLE GOES HERE" />
<meta property="og:description" content="YOUR FACEBOOK SHARE DESCRIPTION GOES HERE" />
<meta property="og:image" content="https://kickofflabs.com/your_facebook_share_image_goes_here.jpg" />

Twitter sharing. Twitter requires you add your Twitter user, this is their way of ‘verifying’ your page:

<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:site" content="@your_twitter_handle">
<meta name="twitter:title" content="YOUR TWITTER SHARE TITLE GOES HERE">
<meta name="twitter:description" content="YOUR TWITTER SHARE DESCRIPTION GOES HERE">
<meta name="twitter:image" content="https://kickofflabs.com/your_twitter_share_image_goes_here.jpg">
*Be sure to write your own site attribution and content for each!

Once installed, you can verify the share messages using FB debug tool and Twitter card validator.

For better control over what search engines show when people search for your site or landing page, we recommend using Google Webmaster and Bing Webmaster tools.

If you have further questions or need help installing social meta tags on your site, please email support@kickofflabs.com