The Facebook Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events. This means that server events are used in measurement, reporting, and optimization in the same way as browser pixel events.
Before implementing the Conversions API, make sure you have the Facebook pixel correctly implemented in your website. It is recommended that you use the same pixel for your browser and server events.
In KickoffLabs there are two ways to access Facebook Conversions API:
- When you are in the dashboard screen, at first click the Integration in the right side menu, and then click the arrow next to the Push Leads to and select Facebook Conversions API.
- The other way is a little longer. At first go to Setup and Advanced Settings where you need to click Push Leads
and then click Connect next to Connect Facebook Conversion
To set up the Conversion API you will need Your Pixel ID and Your Access Token. You will find instructions how to find them on Facebook.
If you have any more questions please email firstname.lastname@example.org.