This article shows the difference between the four different types of KickoffLabs generated emails, which are automatically sent out when people sign up and refer leads to your campaign.

The Automatic Reply* is included with all plans, upgrade to Business or above for access to KickoffLabs complete set of viral email autoresponders.

1. Verification Email

When are they sent?

After a new leads signs up, they will be required to manually verify their email address (commonly known as double opt-in).

What is it used for?

  • Provide an integrated double opt-in experience.
  • Help prevent fake emails from skewing results.
  • Safest solution for campaigns with significant value.

This email is optional, you can skip it and go for single opt-in instead with the Automatic Reply.

2. Automatic Reply*

When are they sent?

Immediately after the lead signs up for the first time (or has verified their email if using Verification Emails).

You can optionally have it sent every time someone signs up for your campaign (Always), or completely OFF.

What is it used for?

  • Skip the verification email with single opt-in.
  • Welcome/thank a new lead for signing up.
  • Deliver downloadable opt-in bribes & coupons.
  • Remind them about any incentive for sharing.

3. Influencer Email

When are they sent?

An optional email, sent once per day if the lead has referred at least one additional person to your campaign.

What is it used for?

  • Thank & motivate someone to share your campaign.
  • Contests without specific sharing goals and reward levels.
  • Let leads know how many people they have now referred.
  • Show leads how they rank amongst referral leaderboards.

4. Reward Level Emails

When are they sent?

After a lead has reached specific referral milestones. For example: after 3, 5, 10 & 20 referrals.

These need to be created in order to be sent. You can get notifications when leads reach referral goals.

What is it used for?

  • For campaigns that define specific sharing goals and rewards for your leads.
  • Delivering specific rewards for a lead reaching referral totals you define.
  • Telling the lead what they will get if they reach the next reward level.

If you have any questions regarding how to best integrate KickoffLabs emails, contact support@kickofflabs.com