Our Email tokens make it easy to include social share buttons, site links, or any of your page content in your Email messages. These tokens will be replaced with text and links as described below anytime you send an Email. If the token is a link, it will already contain the users individual referral code.
Customer Entered Form Information
These tokens are based on questions you asked on your lead capture form. Any custom fields you entered on your pages will appear here as tokens you can then use in your mailings.
| Token | Your form description. |
|---|---|
| {{ lead.email }} | The email address for each customer subscription. |
| {{lead.custom_fields.first_name}} | First Name |
| {{lead.custom_fields.last_name}} | First Name |
| {{lead.custom_fields.name}} | Name |
Customer Social Links & Referral Data
These tokens are generated automatically for each customer to provide social share links & report on their influence. The unique referral ID will already be included for you, so there’s nothing you need to besides add the token to your page!
| Token | What it does |
|---|---|
| {% page_link %} | A link to your site with the customers unique referral code written out as the full URL. |
| {% thankyou_link Check your status %} | A link people can use to check their status in the referral contest directly to the thank you page. Learn more about thank you page links. |
| {% share_buttons %} | A row of share buttons that give the customer credit for anyone they send you. Learn more about share links. |
| {% share_twitter_link Twitter %} | Add a custom twitter share link. Set default twitter share copy in emails. |
| {% share_facebook_link Facebook %} | Add a custom Facebook share link. |
| {% share_googleplus_link Google+ %} | Add a custom Google+ share link. |
| {% share_linkedin_link LinkedIn %} | Add a custom LinkedIn share link. |
| {% share_email_link Email %} | Add a custom Email share link. Set the default email share copy for this link. |
| {{ lead.social_id }} | The unique social id for each customer subscription. This is primarily used when integrating with KickoffLabs via our API. |
| {{ lead.conversions }} | How many new leads/referrals has this lead generated? |
| {{ lead.total_conversions }} | How many total leads/referrals has this lead generated through her total network? |
| {{ campaign_email }} | The email address you added to this page. |
Here’s an example of how the Email message will look when you’re setting it up:
And when it’s sent your subscribers will see:
You can include a full row of share buttons (picture above – cannot be edited) or create your own row of custom share links/icons. Learn how HERE. If you’re running a campaign based around referrals, you can also insert and customize a progress checking link. More on that HERE.
As always, if you have any questions or suggestions, let us know at support@kickofflabs.com