KickoffLabs automatically tracks how many people each of your leads has referred into your campaign using their unique sharing links on Facebook, Twitter, or other social networks.

Influencer Emails allow you to make the most of leads who are serious about your campaign and referring friends. These Emails are sent out once a day for any day that a referral  was earned (around 6am local time for the account holder). They are a great way to update your leads on their current referral progress and encourage them to share more!

Setting up your Influencer Email:

  1. From your Campaign Dashboard, click “Send Emails” from the left menu panel
  2. The Email Dashboard will show you the current status of your Influencer Emails (enabled/disabled). Click “Setup Influencer Emails”.
  3. Make sure the box to enable Influencer Emails is checked. Update the Subject and Body Text. Scroll down on the page to view the available tokens which you can use in your Email to automatically fill in data.The first list of tokens is the Customer Entered Form Information. This is data that you collected through your signup form. You will want to be sure to copy the full token, as is. We will automatically fill in the data SO LONG AS the lead entered that information on the signup page.

    The second list of tokens is Social Links and Referral Data tokens. These are things like a copy/paste link back to your signup page, social share buttonsa link back to the thank you page to check their referral progress, social ID, contest score, conversions (referrals), and your campaign Email address (which you set via the Default Email Settings). You will want to copy and paste these tokens, as is. The exception being the thank you link and individual social icons, the end portions of these tokens can be customized, if you wish.

  4. Save your changes before leaving the page! Once you hit Save, you’ll be taken back to your Campaign Dashboard. You can also send yourself a Preview of the Email. This will be sent to the account Email address.

Important Notes and Answers Common Questions:

  • Today Influencer Emails are only available with a Business or Enterprise plan.
  • You CAN use Influencer and Reward Level Emails together. Influencer Emails are only sent once a day on days when a referral is earned. Where as Reward Level Emails are sent as soon as a referral milestone has been reached.
  • Visit your Default Email Settings to update things like your From Name and Address, Postal Address, Unsubscribe Message, and Unsubscribe Redirect URL.
  • Our Emails are simple HTML and plain text based. We do NOT currently support uploading third-party Email templates to our service.
  • The margins on the Emails are set and cannot currently be adjusted.
  • Embedding videos in Emails is widely unsupported. If you want to include a video, we recommend hosting the video on a site like YouTube, taking a screenshot of the video, and then linking the video image to your hosted video.
  • When customizing a token, be sure NOT to remove the {% token_link %} portion. Your customization should go in between the token_link and closing bracket %} with a space on either side. For example {% token_link Your customization %}
  • Email going to spam? Read our guide on avoiding spam filters!