Our drag and drop editor makes it easy to capture valuable lead data in your contests. But, what happens if you want to ask these leads follow-up questions? The following guide will go over ways that you can send your leads follow-up surveys, including integrating TypeForm (a popular survey software) onto your thank you page.

Why Would I Want to Send Leads a Survey?

Great question! While lead forms do a great job at capturing contact information (email, name, phone number) having too many custom fields to fill out during the opt-in phase can hurt the initial conversion. You may want to capture data that relates to better qualifying your lead: what are their pain-points? Are they ready to purchase? Are they the decision-maker in their company? This is where having a post-opt in survey comes into play.

How Can I Implement a Survey in my Campaign?

There are a few ways that you can send your leads a survey:

  • Send the survey link in the Auto-Reply mail (requires a paid plan) see more on setting up an Auto-Reply mail here
  • Add the survey link as a hyperlink on your thank you page
  • Send the survey link as a separate mail via your CRM (requires a Premium-level or higher plan to automatically push lead over to your CRM list) see more on connecting your CRM to KickoffLabs here
  • Add a TypeForm script to your thank you page.

We’ve created a step by step guide to install your TypeForm script to your Thank You page below:

Installing a TypeForm Script to Your Thank You Page

  1. To Generate your TypeForm, first, follow the steps outlined on Typeform here
  2. Back in KickoffLabs, click to edit your Thank You page
  3. Add an HTML snippet from the widget options
  4. Paste the first part of the script into the HTML snippet. The script should look similar to this, but with your own url:
  5. Paste the remainder of the script into the page footer. You can access this in. your campaign by clicking “Settings” > “Analytics & Tracking Codes” the script should look similar to this:
  6. You will now see the survey form on your Thank You page as shown here:

As always, if you have any questions, feel free to reach out to us at support@kickofflabs.com