How KickoffLabs A/B Testing Works

An A/B test is an experiment between two competing landing pages. The idea is to see which landing page generates a higher conversion rate for a given campaign. The conversion rate is the percentage of unique visitors that complete the form on the landing page. What URL are A/B tests run on? Both pages are shown […]

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A/B Testing: Results

Once your A/B test starts receiving traffic and conversions, KickoffLabs will provide you with easy to understand metrics that are available to view at anytime. 1. To view your A/B Test results, from your campaign dashboard click on ‘A/B Tests’. Here you’ll see a listing of any active A/B tests under this campaign. 2. Locate […]

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A/B Testing: Running Tests

KickoffLabs A/B testing allows you to split test small changes like copy and button color, or large changes like a completely new version of your landing page. 1. From your campaign dashboard, locate the landing page that you’d like to test, then click the Settings Cog > ‘Start A/B Test’. If you already have another landing […]

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A/B Testing: Overview

With KickoffLabs smart A/B testing, it’s easy to use real data for optimizing your landing page conversion rates. A/B testing allows you to split test between 2 different landing pages. This allows you to publish two pages to the same URL location, where some visitors will see the “A” page and some will see the […]

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