What is KickoffLabs?
KickoffLabs is a landing page builder and a referral engine, all in one! With KickoffLabs you can quickly (and easily) set-up viral giveaways, product launches, and sweepstakes. Choose from our proven campaign templates or integrate with a platform of your choosing!
What is a Campaign?
A KickoffLabs Campaign contains all of your landing, status pages, contest boxes, and uniforms in a contest. Each campaign has its own set of leads, scoring, rewards, emails, settings, and integrations. You can create an unlimited amount of landing pages in a single campaign, however, if you’re wanting to target multiple audiences or separate your leads, it is recommended to create separate campaigns.
Campaign Modes Examples
There are five campaign modes that a KickoffLabs contest can run in. These types range in complexity from beginner to advanced. When determining the best campaign mode to use, it’s best to first decide if you’re planning on building the pages in KickoffLabs, or if you’re wanting to integrate with an existing website. Learn more about the different campaign mode options here!
Choosing a Campaign Type
KickoffLabs offers a variety of campaign types to meet where you’re currently at in your business. Our templates also allow you to seamlessly mix and match or combine contest types, for example a Reward Level campaign + a Leaderboard to award a grand prize to the person with the most referrals. Below you’ll find the campaign types we offer along with some use case scenarios. If you’re not sure on campaign type just yet, we also have a general set-up demo here!
Leads unlock rewards by referring friends using their unique links and reaching referral milestones. This can beset-up as a single milestone or several milestones. This campaign type is one of our most popular among our users and can be used at any stage in your business.
During the onboarding set-up, we automatically set the scoring and widgets based on the campaign chosen. With the Milestone Rewards, we add a few widgets to help get you started:
These are additional actions that leads can take outside of KickoffLabs for additional (optional) points. For example, tweeting about the contest, or sharing via SMS. KickoffLabs currently offers over 50 platform actions to choose from. Learn more about configuring actions here.
KickoffLabs automatically tracks how many people each of your leads has referred into your campaign using their unique sharing links on Facebook, Twitter, or other social networks. You can set rewards based on point milestones, optionally include an image of the prize, and trigger an email to leads as they unlock each milestone. Learn more about configuring your campaign rewards here.
Learn best practices from top users who ran a KickoffLabs Reward Level campaign:
Mobile App Waitlist
Generate word of mouth by encouraging people to move up the waitlist as they refer friends and earn points in your contest! This is great for Kickstarters or product and app pre-launches.
The Mobile App Waitlist comes preconfigured with templates built with app launches in mind, including mock-up placeholders.
Place in Line
KickoffLabs automatically tracks the leads position as soon as they opt in and displays it by default.
Our templates include our Actions Widget so that leads can complete additional actions to earn points and move up the waitlist.
Check out how top KickoffLabs users successfully launched a Prelaunch Waitlist campaign: