Choose where people sign up

Last reviewed: 2026-09-22

A campaign keeps its leads, scoring, rewards, and messages together. Pages & forms controls where people join that campaign. Choose the signup source that fits your website and the experience you want visitors to see.

Landing page

A KickoffLabs-hosted landing page is a complete signup page. A new campaign starts with a private KickoffLabs draft that you can edit, preview, and publish. In an existing campaign, open Pages & forms and select + New page to add another landing page. Each page publishes separately.

Share page

A share page gives entrants a place to see and share their campaign link after joining. Select the arrow next to + New page, then Share page, when you need a separate follow-up page. Review its content and the way visitors reach it before publishing.

Embed or popup

Use an Embed or Popup when the signup experience should appear on a site you manage. Open Pages & forms, select the arrow next to + New page, and choose the source type. Install its provided code on your site and test the form there. Existing classic widgets can still open their own editor from the KickoffLabs dashboard.

Connect a form with AnyForm

Choose Connect a form (AnyForm) when you already have a form on your site and want its submissions to enter this campaign. Enable the connection, choose which forms match, install the campaign script, and submit a test lead from the actual site. AnyForm is listed separately from the page cards in Pages & forms.

What to check before launch

Confirm the signup source is live under Publish & test, then run the campaign signup test. That test checks the campaign pipeline. It does not submit a form on your public page or external site, so complete a separate visitor signup too.

Choose a campaign recipe · Launch your first campaign · Edit a page

Need help? Email support@kickofflabs.com with the campaign URL and where you want visitors to sign up.