Measure signups as GA4 key events

Last reviewed: 2026-09-23

Universal Analytics Goals and the old Admin → Goals → Destination screenshots do not apply to Google Analytics 4 (GA4). GA4 lets you mark a collected event as a key event. First confirm what your published signup flow actually sends to GA4.

Set up measurement

1. Add your GA4 ID through Pages & forms → Manage → Page settings → Tracking for the page, or install a single campaign-wide tag through Pages & forms → Shared settings → Analytics & tracking scripts. See Add Google Analytics to campaign pages.
2. Open the published page and confirm a page view appears in GA4’s real-time or debug view.
3. Submit a fresh test lead. Inspect the resulting events and identify one that represents a completed signup. A form-start event, button click, or ordinary page view is not enough evidence of a signup.
4. In GA4, mark the confirmed event as a key event. Follow Google’s current key-event instructions.
5. Repeat the test and compare the key event with the new lead in KickoffLabs Leads. Allow for reporting delay outside the real-time view.

A KickoffLabs page can show its post-signup state on the same URL, so the former thank-you-page destination goal may count the wrong thing. The KickoffLabs shared tracking screen labels its conversion-script fields status pages; test whether your particular KickoffLabs flow runs the script before relying on it. Google’s form measurement reference explains why automatically collected form events should be checked against a real completed signup.

Need help? Email support@kickofflabs.com with your campaign URL, what you tried, and the result. Never send an API key or password.