Plan a Shopify pre-order reward campaign

Last reviewed: 2026-09-23

Create the campaign’s signup source and reward levels in the KickoffLabs dashboard. A Shopify pre-order can be promoted from a hosted KickoffLabs page or a KickoffLabs Embed on the storefront, but payment happens in Shopify.

Open Scoring & actions → Shopify purchases in KickoffLabs. Set purchaser and referrer points and optional lead tags, then copy the campaign script shown in Install on Shopify. The KickoffLabs screen calls for the script on storefront visits and the completed-order experience. Shopify checkout customization varies by plan and checkout version, so verify the script actually runs in both contexts. Place a test order using your store’s approved test method and confirm the matching lead, purchaser score, referrer score, and tags in KickoffLabs. An abandoned or unpaid pre-order must not be counted as a completed purchase. The old pre-order app recommendations and prices are historical and should not determine your current store setup.

Need help? Email support@kickofflabs.com with the campaign URL, integration, and result of a synthetic test. Keep API keys private.