Understand estimated campaign value in KickoffLabs Reports

Last reviewed: 2026-09-23

KickoffLabs dashboard Reports includes an estimated-value area based on campaign activity and the values you choose. It is a planning estimate, not an invoice, a payment report, or proof that a lead purchased.

Review the estimate

1. Open your campaign and select Reports.
2. Review Lead momentum, Signup sources, and Campaign quality before interpreting estimated value. Check the date range and filters.
3. Open the report’s Value assumptions. Enter values appropriate to your business for Direct lead value, Referred lead value, Shared-page view, and Share click.
4. Save, then review the updated Estimated value. Document the assumptions with your campaign results so teammates understand the calculation.

A referred lead’s estimate reflects the value you assign to referral acquisition. Shared-page views and share clicks reflect attention, not sales. Do not add the estimated figure to tracked store revenue unless you have a separate attribution method that prevents double counting. The former doughnut chart and Setup → Advanced Settings → ROI Configuration Options path are from the classic dashboard.

Need help? Email support@kickofflabs.com with your campaign URL, what you tried, and the result. Never send an API key or password.