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Connect a Shopify storefront to KickoffLabs

Last reviewed: 2026-09-23

There are two distinct Shopify workflows in the KickoffLabs dashboard. For signup on a store page, create Pages & forms → + New page → Embed and use its campaign script and placement tag. For an existing storefront form, use Connect a form (AnyForm) with a CSS selector and after-signup destination, then install the KickoffLabs campaign script. Test a new lead on the published store page; an editor preview is not enough.

For purchase points or tags, open Scoring & actions → Shopify purchases. Configure purchaser and referrer rules and follow the Install on Shopify script instructions. The purchase capture path requires a separate completed-order test. The old guide’s theme.liquid instructions and legacy AnyForm installation screen may differ from the current store theme and KickoffLabs bridge. See Shopify purchase tracking.

For the host-site placement step, follow Shopify theme section and block instructions. Publish both sides and test a signup on the public page.

Need help? Email support@kickofflabs.com with the campaign URL, integration, and result of a synthetic test. Keep API keys private.