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Send KickoffLabs lead events to Make

Last reviewed: 2026-09-23

Create a Custom webhook trigger in Make and copy its HTTPS URL. In KickoffLabs dashboard, open Leads → Lead delivery → Outbound webhooks, paste that URL, select New signup and any other events you need, then add the webhook. The KickoffLabs form allows up to ten outbound webhook endpoints.

Submit a synthetic lead on a published campaign source. Inspect Make’s received sample and KickoffLabs Leads before mapping the next scenario step. Map only the fields the destination needs, handle duplicate deliveries, and activate the scenario after its test succeeds. For a change in score, verification, tag, reward, fraud status, or opt-out, choose the matching event on the KickoffLabs form and test that event separately. The old Setup → Integrations → Outbound Webhook screenshots show an obsolete route; no external Make connection was made during this review.

For the automation setup, follow Make custom webhook instructions. Run a fresh test event and inspect the destination result.

Need help? Email support@kickofflabs.com with the campaign URL, integration, and result of a synthetic test. Keep API keys private.