Set up reward levels and emails
Strategy guide: Want the bigger campaign playbook behind this setup? Read Referral Programs.
Reward levels let you automatically recognize leads when they earn enough points or referrals. Use them to unlock perks, coupon codes, digital downloads, early access, beta invitations, or status updates.
Examples:
- Refer 3 friends → send a beta access code.
- Earn 5 points → deliver a digital download.
- Reach 20 points → unlock a higher-value reward or discount.
Create a reward level
Section titled “Create a reward level”You can access reward settings from multiple places in the campaign dashboard:
- Setup → Rewards
- Setup → Messaging → Reward Level Email
- The Common Settings area on the Campaign Dashboard
From the rewards dashboard, create a new milestone or select Edit on an existing reward.
For each reward, configure:
- Points or referrals needed to unlock it.
- Reward title and description.
- Optional reward image.
- Whether the reward is visible in the campaign UI.
- Whether KickoffLabs should send a reward email.
- Whether your team should receive a notification when it is achieved.
Customize the reward email
Section titled “Customize the reward email”After saving the reward, select Manage Email for that milestone.
The email editor lets you customize the subject and body of the email that goes out when the lead reaches the milestone.
Use tokens in reward emails
Section titled “Use tokens in reward emails”Email tokens personalize reward emails with form fields, referral links, status links, social share links, and campaign data.
Useful related docs:
- KickoffLabs email tokens
- Insert social sharing links in emails
- Insert a progress-checking link
- Manage default email settings
Copy tokens exactly as shown in KickoffLabs. If you customize linked token text, keep the token structure intact.
Common questions
Section titled “Common questions”Can I deliver unique promo codes?
Section titled “Can I deliver unique promo codes?”Yes. KickoffLabs supports unique coupon or discount code delivery through reward emails on eligible plans. See How to distribute unique coupon or discount codes.
What score triggers reward emails?
Section titled “What score triggers reward emails?”By default, reward emails trigger from the lead’s campaign score/points. If your campaign uses a custom scoring model, test with a lead before launch to confirm the milestone fires the way you expect.
Why did a reward email not send?
Section titled “Why did a reward email not send?”Check that:
- The reward email is enabled for that milestone.
- The lead actually reached the required score/referral count.
- The lead has a valid email address.
- Default email settings are complete.
- The message is not landing in spam.
Need help? Email support@kickofflabs.com. Include your campaign URL, reward level name, test lead email, current lead score, and the email you expected to send.