Recognize an external action with a KickoffLabs lead tag
Lead tags categorize leads and can award points for activity completed outside KickoffLabs. Use a zero-point tag when you only need a category.
Create a tag
Section titled “Create a tag”- Open Scoring & actions → Lead tags → + New tag.
- Enter a short Tag name, its point or entry value, and an optional description.
- Choose Allow repeated assignments only when the same lead should earn credit each time the event happens.
- Select Create tag.
The saved tag appears in Campaign lead tags. Use See leads to view matching leads, Edit to change its definition, and Install for JavaScript and API instructions. Point labels follow your campaign’s shared terminology.
Apply and verify it
Section titled “Apply and verify it”Apply a tag manually on a lead, through a supported integration, or after the external action succeeds in your own application. Use the same email address the lead used in the campaign. Install includes examples for tagging the lead and their referrer; choose the intended recipient.
Keep private API credentials on your server. Trigger a synthetic event, then inspect that campaign’s lead tags and score in Leads. Repeat the event to confirm the repetition rule before deploying your integration.
For automation, see Zapier tagging. Developers can use the Tags API reference.