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Fix missing referral data

Last reviewed: 2026-09-23Reviewed by KickoffLabs Support

Strategy guide: Want the bigger campaign playbook behind this setup? Read Referral Programs.

Use this guide when a status page, thank-you page, or referral widget is showing incorrect referral data or no referral data.

Common causes

Section titled “Common causes”

Referral data may be missing when:

  • The referring lead copied or typed the referral URL incorrectly.
  • The visitor opened the status page directly without the referral ID attached.
  • The browser, privacy extension, or security tool blocked referral/cookie information.
  • The test used the same browser/session for both the referrer and the referred lead.
  • The signup happened on a page that is not connected to the expected KickoffLabs campaign.
  • The lead did not complete the signup step required to count as a referral.

Test the referral flow cleanly

Section titled “Test the referral flow cleanly”
  1. Submit a signup as Lead A.
  2. Copy Lead A’s referral/share URL from the thank-you/status page or lead record.
  3. Open a private/incognito browser window.
  4. Visit Lead A’s referral URL.
  5. Submit a different email address as Lead B.
  6. Return to Leads in the KickoffLabs dashboard. Open both lead profiles, then check Lead A’s referral count and Lead B’s source/referral data. If scoring uses verified referrals, confirm Lead B meets that requirement before expecting points or rank to change.

Do not test both leads in the same normal browser session. That can make referral testing confusing because cookies and session data may overlap.

Check the campaign setup

Section titled “Check the campaign setup”

Review:

  • The published page or form is connected to the campaign you are checking.
  • The thank-you/status page is the correct page for the campaign.
  • Any embedded form, AnyForm, or popup script is installed from the same campaign.
  • Referral links in emails use the correct campaign tokens.
  • Custom scripts or redirects are not stripping query parameters from the referral URL.

On a KickoffLabs page, use the editor’s Signup and Post-signup views to check the page layout, then test a published page with two real synthetic leads. Preview states show examples and cannot prove that a referral was recorded. The current KickoffLabs Publish & test flow can confirm the campaign signup pipeline, but a two-lead test is still needed for attribution.

Related docs:

Need help? Email support@kickofflabs.com. Include your campaign URL, referrer lead email, referred lead email, the referral URL you tested, and screenshots of the status page or lead records.