Create a waitlist campaign

Last reviewed: 2026-09-23

A waitlist collects interest before a launch. Choose whether joining alone is enough, referrals should improve position, or milestones should unlock rewards. Learn how waitlist position works.

Start with the right recipe

1. From Campaigns, select + New campaign and open Waitlist.
2. Choose Simple Waitlist for a list without referral mechanics, Referral Waitlist when sharing should help leads advance, or Waitlist + Milestone Rewards when progress also earns perks.
3. Describe the offer, who it is for, and what people get after joining. Choose the available page format and style, then select Create my draft.
4. Open the private page draft. Check the headline, images, form, post-signup view, referral messaging, and any generated rules. Replace unrelated placeholders before publishing.

The creator’s recipe is a starting setup. Check Scoring & actions for points on signup and direct referral, plus any extra actions. In Rewards, confirm milestone thresholds if you selected a reward recipe. Configure Emails if participants should receive a reply or reward message. These settings belong to the campaign and can affect all signup sources.

Publish and test

Open Pages & forms, select Edit for the page, then Preview its pre-signup and post-signup views. Publish the page when ready. Under Publish & test, run a campaign signup test and check the lead record. Separately open the public page, sign up as a visitor, and follow the share link from another browser session to test the referral journey. Confirm any expected score, rank, reward, and email behavior before sending traffic.

Choose a campaign type · Edit a page · Scoring and actions

Need help? Email support@kickofflabs.com with your campaign URL, the test lead email, and the result you expected.