Understand campaign email types
Open a campaign and select Emails. This screen separates messages by the event that sends them.
- Verification email asks a lead to confirm ownership. When verification is required for scoring, this step can affect when points and the automatic reply are released.
- Automatic reply sends the lead a personal link after signup or verification. Use it for the next step, share request, or status-page link. Set up an automatic reply.
- Reward emails are tied to milestones under Rewards. One message can be configured for each milestone and sent when a lead earns it. New reward emails start switched off. Set up reward milestones.
Each campaign email has its own enabled state, subject, and message. Sender & compliance controls the sender name, reply-to email, postal address, and unsubscribe footer for the campaign. A missing postal address keeps sending off even if an individual email is enabled.
Broadcast emails and SMS are separate workflows from these automatic campaign messages. See broadcast emails and SMS contest messages for their specific setup. Test each enabled message with a fresh lead before launch.
Need help? Email support@kickofflabs.com with your campaign URL, message type, and the test lead email.