Connect Facebook Conversions API

Last reviewed: 2026-09-23

The Facebook Conversions API connection sends signup events from KickoffLabs to a Meta pixel. Prepare the pixel ID and access token in Meta Events Manager. Keep the access token private.

1. Open the campaign and go to Leads → Lead delivery.
2. Under Connected services, select Connect beside Facebook Conversions.
3. Enter the Pixel ID and Access token for the same pixel.
4. Optionally change Event name if your measurement setup requires a particular name.
5. Select Connect Facebook, then confirm Connected on Lead delivery.
6. Submit a fresh test signup and verify the server event in Meta Events Manager.

Connecting the form does not prove that Meta received or matched an event. If the event is missing, check the pixel ID, access token, event name, and Meta’s event diagnostics. Review browser pixel tracking separately if you use both browser and server events.

Need help? Email support@kickofflabs.com with your campaign URL, pixel ID, test time, and error details. Do not send the access token.