Choose a campaign type
Different launches need different campaign mechanics. Use this page as a quick decision guide.
Waitlist campaign
Section titled “Waitlist campaign”Best for prelaunch products, beta access, communities, and productized services.
Use when you want to:
- Build anticipation before launch.
- Let people reserve a spot.
- Reward people for inviting friends.
Strategy guide: Building a Waitlist
Referral or reward-level campaign
Section titled “Referral or reward-level campaign”Best for encouraging participants to invite friends in exchange for unlocks, perks, or status.
Use when you want to:
- Offer tiered rewards.
- Track referrals.
- Motivate sharing after signup.
Strategy guide: Referral Programs
Giveaway campaign
Section titled “Giveaway campaign”Best for list growth, brand awareness, audience reactivation, or partner promotions.
Use when you want to:
- Give away a prize.
- Collect qualified leads.
- Encourage bonus actions and referrals.
Strategy guide: Running Viral Giveaways
Existing-site embed or popup
Section titled “Existing-site embed or popup”Best when your campaign page lives outside KickoffLabs but you still want KickoffLabs lead capture, referral tracking, or campaign scoring.
Use when you want to:
- Add KickoffLabs forms to WordPress, Shopify, Webflow, Squarespace, or custom pages.
- Keep your existing site design.
- Track leads and referrals inside KickoffLabs.
Need help? Email support@kickofflabs.com. Include your campaign URL, the test lead email, what you expected to happen, and a screenshot or short screen recording.