Choose a campaign type
Open Campaigns and select + New campaign. The first step asks what you are running. Choose the closest type, then a recipe within it. The recipe sets starting mechanics and page structure; you can review the resulting private draft before publishing.
Waitlist
Section titled “Waitlist”Use a waitlist to collect interest before a launch. The creator offers Referral Waitlist to let sharing move people up, Simple Waitlist for email collection without referral mechanics, and Waitlist + Milestone Rewards when participants should unlock rewards along the way.
Giveaways
Section titled “Giveaways”Use a giveaway when entrants can win a prize. The creator offers Simple Giveaway, Enter to Win, Leaderboard Giveaway, Bonus-Entry Giveaway, and Giveaway + Milestone Rewards. Choose based on whether referrals, actions, points, or reward milestones should affect the contest. Review the prize, end date, rules, and winner criteria before publishing.
Milestone rewards
Section titled “Milestone rewards”Use Referral Rewards or Newsletter Referral when everyone can earn something by bringing in friends. Describe the reward thresholds and what each tier unlocks. Review the resulting reward setup and confirmation page in the designer.
Lead magnet
Section titled “Lead magnet”Use Free Download Lead Magnet or Coupon / Discount Opt-in to exchange a file or code for an email address. The same creator tab currently includes Event Signup and Event Referral Ticket Race recipes for events. For a file offer, follow Create a free-download campaign. Check delivery details in the generated draft before publishing. The event recipes currently generate a download requirement too; contact support if you need an RSVP-only setup.
Choose the page format and style
Section titled “Choose the page format and style”After selecting a recipe, describe the offer in plain language. Expand Customize your draft (optional). Choose Compact for a focused signup box or Long Form for a fuller page. You can enter a site URL to borrow its look or pick a starter style. Create my draft generates a private page; nothing goes live until you publish it.
The creator’s recipes can change. If an option described here is missing from your account, use the closest visible recipe and review the mechanics it proposes under What we’ll set up.
Continue with the first-campaign launch guide or learn the KickoffLabs page editor.
Need help choosing? Email support@kickofflabs.com with your campaign goal and the result you want after someone signs up.