Use a lead tag action

Last reviewed: 2026-09-23

A lead tag can organize leads, award points, or both. Use one for an event outside KickoffLabs, such as a purchase or survey completion. You can also show an Apply a Tag action that tags a lead when they click it.

Create a campaign tag

1. Open Scoring & actions → Lead tags and select + New tag.
2. Enter a recognizable Tag name, the Points awarded when it qualifies, and an optional description.
3. Choose Allow repeated assignments only if the same lead may earn this tag more than once.
4. Select Create tag. The next screen provides JavaScript and API installation instructions.

Tags can be applied through JavaScript, the public API, Shopify purchase tracking, or manually on a lead. Test the actual outside event and inspect the lead’s tag and score before launch. See using lead tags for custom actions for the integration patterns.

Show a tag action to leads

In Scoring & actions → Actions, select + Add an action → Apply a Tag. Set its label and points, select the campaign tag, and choose whether to show the action to leads. The picker describes this as a click action with no destination URL. Use an external integration when completion must be verified outside KickoffLabs; a click alone does not prove that the outside event happened.

Need help? Email support@kickofflabs.com with your campaign URL, tag name, and a test lead email.