Create a reward-level campaign

Last reviewed: 2026-09-23

In a reward-level campaign, leads earn points and unlock named milestones. Decide what earns points and what each threshold promises before you create the page.

Choose a starting recipe

From Campaigns, select + New campaign. Choose Milestone rewards for Referral Rewards or Newsletter Referral. If the main experience is a waitlist or giveaway, its creator tab also offers a version with milestone rewards. Describe your offer and create the private draft. Compare campaign types.

Set points and rewards

1. Open Scoring & actions. Under Base scoring, set Points when someone joins and Points for a direct referral. Decide whether Require verification before scoring applies, then select Save base scoring.
2. Add or review actions if leads should earn points in other ways. Active actions appear in the order shown on this screen.
3. Open Rewards. Each Milestone rewards threshold must be unique. Open a milestone to review its title, point threshold, and delivery behavior, or select Add a reward milestone.
4. If a milestone should send an email, write its subject and message and turn it on in the campaign Emails area. New reward emails start switched off.

Campaign pages and emails read the same reward records. Check both after any threshold or wording change. See the reward-level guide for how leads earn and receive rewards.

Review the page and launch

In Pages & forms, edit the KickoffLabs draft and check its signup form, reward descriptions, and post-signup progress. Use Preview before Publish page. Run Publish & test, then make a separate visitor signup and test enough actions or referrals to cross a milestone. Check the lead profile, page status, and any promised reward email before sending traffic.

Need help? Email support@kickofflabs.com with your campaign URL, the milestone, and the test lead’s score.