Measure a KickoffLabs embed with GA4

Last reviewed: 2026-09-23

An embed appears inside a page on your own site. The host site’s GA4 tag measures that page; the KickoffLabs embed records leads. Do not assume a host-page view is an embed signup.

Install and test the embed

1. In KickoffLabs dashboard, open Pages & forms → + New page → Embed, or open an existing Embed’s Manage → Embed code.
2. Copy the campaign script and placement tag shown for that embed into the host page. The tested KickoffLabs install screen also offers a fixed-height option and warns that a draft embed stays invisible until published.
3. Publish the embed and the host page. Verify that the form appears and that a synthetic signup creates a lead under Leads.
4. Install GA4 on the host site using that site’s normal method. Check a page view in GA4, then decide how to send a separate completed-signup event. Verify that event against the lead before marking it as a key event.

A page-level GA4 ID on a KickoffLabs page does not replace the analytics tag on an external host page. The old article referred to a missing gist and omitted the actual conversion snippet; there is no verified universal snippet for every host builder in this guide. For custom event wiring, include the host platform and embed URL when asking support for help.

Need help? Email support@kickofflabs.com with your campaign URL, what you tried, and the result. Never send an API key or password.