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Installing Google Analytics Tracking Scripts With Embeds

Last reviewed: 2026-06-01Reviewed by KickoffLabs SupportApplies to: Legacy support articlePlan: Varies by feature

This article will walk through step by step how to install Google Analytics tracking on KickoffLabs embeds. Looking for how to install tracking on a traditional two page campaign? Instead, follow our guide here. Please note this feature is available starting on paid Premium level and higher plans.

Installing Google Analytics Base Tracking Script

Section titled “Installing Google Analytics Base Tracking Script”
  • First, you will need to locate your Google Analytics base script. Follow Google’s steps on generating your personal tracking script here: https://support.google.com/analytics/answer/1008080?hl=en
  • Paste the base script into the header area of the page where the lead signs up.
  • Next, copy the following script and paste it into the header or footer area of the page.We’ve added the most popular platforms to the gist, so only copy the snippet for Google Ads/GTAG depending on what you’re using

  • Confirm the setting, export, integration, or message changed where you expected in KickoffLabs.
  • If this affects leads, forms, referrals, emails, or integrations, submit a fresh test lead and verify the result end-to-end.
  • Save the campaign URL, test lead email, screenshots, and any error messages before contacting support.

Need help? Email support@kickofflabs.com with your campaign URL, the lead email you tested with, and a screenshot of what you expected to happen.