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What is a KickoffLabs campaign?

Last reviewed: 2026-09-23

A campaign is the workspace that owns its leads, pages/forms, scoring, rewards, emails, and launch test. From the KickoffLabs Campaigns list, open a campaign to see its Overview and current status. Use Campaign settings for the shared name, end date, timezone, and lead goal; other work has its own navigation item.

KickoffLabs campaign overview showing the campaign navigation, pages, and launch checklist

A campaign may contain a generated KickoffLabs landing page, classic Embed or Popup, and an AnyForm connection to an external site. A page draft remains private until published. Leads from its signup sources appear together in Leads, while Reports summarizes campaign results.

KickoffLabs dashboard Publish & test screen with a signup test for a published page

Before sending traffic, open Publish & test, run a synthetic signup, and confirm that the public page and post-signup experience work.

Need help? Email support@kickofflabs.com with the campaign and page URLs, the step you tried, and the observed result. Keep private credentials out of the message.