Add or tag campaign leads with Zapier

Last reviewed: 2026-09-23

For a new contact from another service, KickoffLabs Leads → Lead delivery → Inbound webhooks creates a campaign URL that can add or update a lead. Give the webhook a name and optionally an automatic lead tag. Map an email or phone number and test that a new lead appears under Leads.

For an external action by someone already in the campaign, create a tag under Scoring & actions → Lead tags and use the KickoffLabs tag API or a supported KickoffLabs Zapier action. Connect Zapier through Leads → Lead delivery → Zapier; the page shows the campaign ID and private API key. Test the action on a synthetic lead and confirm the tag and points. The classic article’s Setup → Scoring path and copied tag-webhook screenshot are outdated.

For the automation setup, follow Zapier trigger setup instructions. Run a fresh test event and inspect the destination result.

Need help? Email support@kickofflabs.com with the campaign URL, integration, and result of a synthetic test. Keep API keys private.