Skip to content
Docs
Back to KickoffLabs

Add Leads From Zapier Using Lead Tags

Last reviewed: 2026-06-01Reviewed by KickoffLabs SupportApplies to: Legacy support articlePlan: Varies by feature

This guide walks through add leads from zapier using lead tags for integrations and lead sync.

Steps

Section titled “Steps”

Strategy guide: Want the bigger campaign playbook behind this setup? Read Running Viral Giveaways.

Using the post ability from Zapier to our Lead tag will allow you to push leads from other services ( Like Facebook Lead Ads ) into a KickoffLabs contest.

First, you will need to create a new tag in KickoffLabs.

Section titled “First, you will need to create a new tag in KickoffLabs.”
  • Go to your campaign dashboard.
  • Click on “Setup” located in the top menu then “Scoring”

setup scoring menu

From here, select the “Lead Tags” tab in the scoring settings. You can then choose to either “Create Your First Tag” if this is your first time creating a tag, OR choose to click “Add New Tag.”

lead tags

Once you have your tag setup, you will need to head over to Zapier and create a new Zap! We’ve included more information about creating a Zap here. When you get to the Action step: Select “Webhooks by Zapier” and choose “Post.”

Screen Shot on at

Next, you will need to configure the Webhook settings.

Section titled “Next, you will need to configure the Webhook settings.”

To do this, you will need to copy your new KickoffLabs tag. From your Custom Lead Tags settings: Click the blue “Add to your site” hyperlink.

Screen Shot at

Now, copy the URL as shown in the image below and paste it into your Zapier Webhook settings.

Lead tag custom

Be sure to set the content type as JSON, and point the email address from your CRM(such as MailChimp) to the field named “email” on KickoffLabs. You can optionally pass any other data the source from Zapier supplies as well.

Screen Shot at

*Note: If you’re using Facebook ads and Zapier, a test lead can be added with the following tool: https://developers.facebook.com/tools/lead-ads-testing/

What to check after

Section titled “What to check after”
  • Confirm the setting, export, integration, or message changed where you expected in KickoffLabs.
  • If this affects leads, forms, referrals, emails, or integrations, submit a fresh test lead and verify the result end-to-end.
  • Save the campaign URL, test lead email, screenshots, and any error messages before contacting support.

Need help? Email support@kickofflabs.com with your campaign URL, the lead email you tested with, and a screenshot of what you expected to happen.