Add share buttons to campaign emails
Share buttons turn a campaign email into a one-tap way to spread the word. Each lead gets buttons that share their own personal link, so every friend who signs up from them counts for that lead.
Apps you can pick
Section titled “Apps you can pick”| Button | What happens on tap |
|---|---|
| Opens WhatsApp with the message and link ready, on phones and computers. | |
| Messenger, Text | Open the app on a phone. On a computer, the lead’s share page shows their link to copy. |
| Facebook, X, LinkedIn, Threads, Telegram, Reddit, Pinterest | Open that app’s share screen with the link filled in. |
| Starts a new email with your share subject and message. | |
| More apps | Opens the lead’s personal share page. On a phone, one tap there opens the phone’s own share sheet. |
The words people share come from your campaign’s share settings. Button labels like Text, Email and More apps follow the campaign’s language. App names stay the same.
Add the buttons
Section titled “Add the buttons”-
Open the campaign, select Emails, and open the email you want, such as Automatic reply or a reward email.
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Click in the Message where the buttons should go, then select Share buttons in the editor toolbar.
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Under Apps, tick the buttons you want. WhatsApp, Messenger, Text, Facebook, X and Email are ticked to start.
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Under Style, pick Pills (color, icon and name), Circles (icons only) or Outline (white, quietest). The Preview shows exactly what leads will get.
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Select Insert buttons. The buttons appear in your message the way they will look in the inbox.
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Save the email, then use Send test and tap a few buttons from your phone.
To change the apps or style later, click the buttons in the editor and the Share buttons dialog opens again.
The More apps share page
Section titled “The More apps share page”More apps links to a share page made for each lead. On a phone, one tap opens the phone’s share sheet with their message and link ready, so they can share anywhere, including apps that aren’t on the list. On a computer, the page shows their link with Copy link and app buttons.
Works in real inboxes
Section titled “Works in real inboxes”The buttons are built from simple tables, images and inline styles that Gmail, Apple Mail and Outlook all display. On a phone they wrap onto more lines. Outlook on a computer stacks them, and they still work.
- Put the buttons right after the line that says why to share, such as “Share your link to earn bonus entries.”
- Pair the buttons with a Status page link so leads can check their points too. Add names, links and scores.
- Set the share message and preview image in your campaign’s share settings before you send. The buttons use them.
- Older emails that already use
{% share_buttons %}now show the new pill buttons for Facebook, X, LinkedIn and Email. Open the email and click the buttons to pick different apps.
Typing the tag yourself
Section titled “Typing the tag yourself”The dialog writes one tag, and you can type it in Edit HTML source too. List the apps, then an optional style:
{% share_buttons whatsapp messenger sms facebook x email style: pills %}{% share_buttons whatsapp sms more style: circles %}
App names: whatsapp, messenger, sms, facebook, x, linkedin, email, telegram, threads, reddit, pinterest, more. A plain {% share_buttons %} shows Facebook, X, LinkedIn and Email. Single text links such as {% share_facebook_link Share on Facebook %} and {% share_whatsapp_link Share on WhatsApp %} still work.
Go deeper
Section titled “Go deeper”Need help? Email support@kickofflabs.com with your campaign URL, the email you added buttons to, and what happened when you tapped one.