Set up scoring and actions
This guide walks through set up scoring and actions for referrals, rewards, and scoring.
Strategy guide: Want the bigger campaign playbook behind this setup? Read Referral Programs.
Have you ever wanted to reward a lead just sharing your contest/campaign? Did you ever want to provide an incentive for liking your contest page? Or maybe even just liking your company’s home page on Facebook? Or what about throwing someone a couple of extra points for following you on X (formally Twitter)?
Customize your contest scoring
Section titled “Customize your contest scoring”To enable or edit scoring, select Scoring from the Setup menu.
Here, you will find a menu with scoring options.
Scoring types
Section titled “Scoring types”Scoring options include:
- Sign-up and referrals: Award points when leads sign up or refer someone who signs up.
- Actions: Award points for tasks leads complete outside KickoffLabs, such as visiting a website or following a social profile. Read the Actions master guide.
- Purchases: Award points for Shopify purchases or points per dollar spent. See Shopify Rewards purchase tracking.
- Lead Tags: Reward external actions such as purchases, downloads, or signups through lead tags. This is an advanced option and may require custom code. Learn more about lead tags.
Watch: Campaign Actions and Scoring from KickoffLabs on Vimeo.
What to check after
Section titled “What to check after”- Confirm the setting, export, integration, or message changed where you expected in KickoffLabs.
- If this affects leads, forms, referrals, emails, or integrations, submit a fresh test lead and verify the result end-to-end.
- Save the campaign URL, test lead email, screenshots, and any error messages before contacting support.
Need help? Email support@kickofflabs.com. Include your campaign URL, the test lead email, what you expected to happen, and a screenshot or short screen recording.