Read A/B test results
Open your campaign and select Reports → A/B test history. The history lists current and completed experiments when the campaign has any. If it says No A/B tests yet, there is no test to evaluate in that campaign.
Open a test to compare variations A and B. The current result view reports total views, unique visitors, conversions, and time running. For each page it lists the traffic weight, views, unique visitors, conversions, and conversion rate. Conversion rate is conversions divided by unique visitors for that variation. A small traffic sample can make an apparent difference unreliable, so review the counts as well as the percentages.
The current KickoffLabs dashboard result view does not show the old guide’s winner declaration, confidence score, or Stop Test control. If you need to stop an active test or publish the winning page, contact support for the current procedure before changing a live URL. See the A/B test setup guide.
Need help? Email support@kickofflabs.com with your campaign URL, test name, and the result you are trying to interpret.