KickoffLabs actions: reward leads for social shares, referrals, uploads, codes, and custom tasks
Use this guide to create actions that award leads points for tasks outside the basic signup flow. It consolidates platform-specific action setup into one searchable reference.
Overview
Section titled “Overview”What Are Actions?
Section titled “What Are Actions?”Actions are tasks taken outside of KickoffLabs you would like your leads to perform to earn extra points in your campaign, for example visiting a website or following your business profile on Twitter.
How to Create an Action From the campaign dashboard, select “Scoring” and choose “Action…
Section titled “How to Create an Action From the campaign dashboard, select “Scoring” and choose “Action…”s.” Here you can add a new action or edit an existing one that you have created.

Each action can be individually customized for things such as:
- Setting the amount of points to award for completing the specific action
- Setting the call to action button text
- Setting a URL
- Enabling/Disabling the action from displaying on a page

Action Types Available at
Section titled “Action Types Available at”KickoffLabs We’ve listed below a variety of platforms that you can create your first action with: App Download Bandcamp Crypto Discord Email Facebook Form Entry Action(Ask for Phone number, email, or ask a custom question post signup) Indiegogo Instagram Kickstarter LinkedIn Open Link Action Patreon Pinterest Podcast Product Hunt Reddit Refer Friends Online Action Secret Code “Treasure Hunt” Please note - This action requires a paid KickoffLabs Business plan SMS/SMS Verification Spotify Sign up With Google Telegram TikTok Threads Tumblr Twitter Upload Requires a paid Business level or Appsumo Tier 4 and higher plan Weibo Whatsapp Wordpress Youtube Custom HTML Action Please note - This action requires knowledge of writing HTML + a paid KickoffLabs Business plan Custom Lead Tag ActionPlease note - This action requires knowledge of coding/API’s + a paid KickoffLabs Business plan Have an action that you would like to see as an option? Let us know by reaching out to support@kickofflabs.com!
Bandcamp Actions
Section titled “Bandcamp Actions”Customizing a Bandcamp Action Leads can now easily share/pin the contest, or engage with…
Section titled “Customizing a Bandcamp Action Leads can now easily share/pin the contest, or engage with…”your brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Bandcamp.
Visit Bandcamp
Section titled “Visit Bandcamp”This option awards points when a lead visits your Bandcamp profile. C…
heck out the artist guide for tips on finding your follow link. It generally ends with /follow_me after your main URL.

Crypto Actions
Section titled “Crypto Actions”Customizing a Crypto Action Leads can now easily share/pin the contest, or engage with y…
Section titled “Customizing a Crypto Action Leads can now easily share/pin the contest, or engage with y…”our brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed for Crypto.
Get Crypto Wallet Address Award points when leads provide their Crypto wallet address.
Section titled “Get Crypto Wallet Address Award points when leads provide their Crypto wallet address.”
Discord Actions
Section titled “Discord Actions”Customizing a Discord Action Leads can now easily share the contest, or engage with…
Section titled “Customizing a Discord Action Leads can now easily share the contest, or engage with…”your brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Discord.
Join Server Award points to a lead when they accept your Discord invite
Section titled “Join Server Award points to a lead when they accept your Discord invite”Learn how to get an invite URL for your channel. Remember that by default invite links only last for 24 hours. Be sure to set it not to expire when you generate the code.

Email Actions
Section titled “Email Actions”Customizing an Email Action Leads can now easily share the contest, or engage with your…
Section titled “Customizing an Email Action Leads can now easily share the contest, or engage with your…”brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here. Below is our current offering of actions that can be completed via Email.
Send Email This action awards points to leads when they share the contest with their…
Section titled “Send Email This action awards points to leads when they share the contest with their…”friends via email!

To modify this action follow the path Setup>Action and click Edit next to the Email action. 
In the next screen you will be able to update the email body and subject 
Refer Friends via an Email When you select the action Refer Friends Online, one of t…
Section titled “Refer Friends via an Email When you select the action Refer Friends Online, one of t…”he button will be to send an email. The points for this action are automatically taken from the first tab Signups & Refferals because the leads will get the points only after one of the referred people will sign up for the campaign. 
Share Content Links Via Email Share a specific site or blog post via email instead o…
Section titled “Share Content Links Via Email Share a specific site or blog post via email instead o…”f just sharing your contest. Ideally the page being shared has the KickoffLabs campaign script on it so we can track referrals that sign up from the link.

Have an action that you would like to see as an option? Let us know by reaching out to support@kickofflabs.com!
Facebook Actions
Section titled “Facebook Actions”Customizing a Facebook Action Leads can now easily share the contest, or engage with you…
Section titled “Customizing a Facebook Action Leads can now easily share the contest, or engage with you…”r brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Facebook.
Sign up With Facebook Increase conversions by offering alternative ways of opting into t…
Section titled “Sign up With Facebook Increase conversions by offering alternative ways of opting into t…”he campaign, such as signing up to the campaign with a Facebook account. A few things to keep in mind while using the Signup With Facebook action:
- If the signup action is added multiple times, the lead’s signup will only be counted once and any duplicate signup actions will be marked complete.
- If you also have a page level signup with Facebook button (:separate from our actions) and a lead joins that way, we’ll give them the points for the signup. Please note the email action also works this way as well.
- If someone signs up via email. Then clicks Facebook signup, and inputs a different email, we’ll credit points to the first email that was used and log the Facebook Email Address as a custom field on the existing lead. This way we don’t create two leads.

Visit Page Looking for the “Like a Page” action?
Section titled “Visit Page Looking for the “Like a Page” action?”Facebook recently retired that action and replaced it with the “Visit us on Facebook” action. Award points for having a lead visit your Facebook Business’ profile. A lead can then optionally take the additional step to like the page.

View Post Increase your engagement by linking out to a specific Facebook page that y…
Section titled “View Post Increase your engagement by linking out to a specific Facebook page that y…”ou’d like leads to visit. A lead can check out your post, give it some love, and maybe even leave a comment.

Refer Friends Award points when a lead shares the contest with their friends on Face…
Section titled “Refer Friends Award points when a lead shares the contest with their friends on Face…”book.

Share Link on Facebook Award points when a lead shares a specific site or blog post…
Section titled “Share Link on Facebook Award points when a lead shares a specific site or blog post…”on Facebook instead of just sharing your contest. Ideally the page being shared has the KickoffLabs campaign script on it (either Anyform or Campaign Box) so we can track referrals that sign up from the link.

Refer Friends (FB Messenger) Award points when a lead shares the contest with their…
Section titled “Refer Friends (FB Messenger) Award points when a lead shares the contest with their…”friends on Facebook Messenger.

Share Link on FB Messenger Award points when a lead shares a specific site or blog p…
Section titled “Share Link on FB Messenger Award points when a lead shares a specific site or blog p…”ost on Facebook Messenger instead of just sharing your contest. Ideally the page being shared has the KickoffLabs campaign script on it (either Anyform or Campaign Box) so we can track referrals that sign up from the link.

Frequently Asked Questions:
Section titled “Frequently Asked Questions:”Can I Award Points for Liking my Facebook Page?
Section titled “Can I Award Points for Liking my Facebook Page?”Facebook recently updated their TOS guidelines to restrict incentivizing leads to like a Facebook business page. The changes to the TOS resulted in Facebook retiring the like action (one of Facebook’s social plugins) and replaced it with a “Visit us on Facebook” action. The main difference between the two actions is that the focus will now be geared toward increasing organic reach and giving the lead a choice to take the next step after visiting the page and like the page. This results in better page engagement as the people liking the page are truly interested in the page instead of increasing likes in exchange for points/prizes.

Can I track Actions Taken on Facebook?
Section titled “Can I track Actions Taken on Facebook?”Facebook (and other social platforms) do not pass data back to KickoffLabs on whether or not the lead followed through with the action (for user privacy and other reasons). For this reason, our actions can only be completed once for points.
Instagram Actions
Section titled “Instagram Actions”Customizing an Instagram Action Leads can now easily share the contest, or engage with y…
Section titled “Customizing an Instagram Action Leads can now easily share the contest, or engage with y…”our brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here. Below is our current offering of actions that can be completed via Instagram.
Visit Account Looking for the “Follow Instagram” action?
Section titled “Visit Account Looking for the “Follow Instagram” action?”Instagram recently retired that action and replaced it with the “Visit Account” action. Award points for having a lead visit your Instagram. A lead can then optionally take the additional step to follow your account.

View Post Increase your engagement by linking out to a specific Instagram post that…
Section titled “View Post Increase your engagement by linking out to a specific Instagram post that…”you’d like leads to visit. A lead can check out your post, give it some love, and maybe even leave a comment.

Upload From Instagram Ask leads to upload a file from Instagram (such as uploading a sel…
Section titled “Upload From Instagram Ask leads to upload a file from Instagram (such as uploading a sel…”fie with your product)! Requires a paid Business level or Appsumo Tier 4 and higher plan

Have an action that you would like to see as an option? Let us know by reaching out to support@kickofflabs.com!
LinkedIn Actions
Section titled “LinkedIn Actions”Customizing a LinkedIn Action Leads can now easily share the contest, or engage with you…
Section titled “Customizing a LinkedIn Action Leads can now easily share the contest, or engage with you…”r brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via LinkedIn.
Follow Award points for having a lead follow your LinkedIn business profile.
Section titled “Follow Award points for having a lead follow your LinkedIn business profile.”
Share Content This is different than referring friends
Section titled “Share Content This is different than referring friends”You could ask a lead to share a specific site or blog post on LinkedIn instead of just sharing your campaign.

Refer Friends
Section titled “Refer Friends”This option awards points when a lead shares the contest via LinkedIn.

Pinterest Actions
Section titled “Pinterest Actions”Customizing a Pinterest Action Leads can now easily share/pin the contest, or engage wit…
Section titled “Customizing a Pinterest Action Leads can now easily share/pin the contest, or engage wit…”h your brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Pinterest.
Refer Friends
Section titled “Refer Friends”This option awards points when a lead shares the campaign via Pinteres…
t.

Visit Pinterest Award points to leads when they visit your Pinterest profile!
Section titled “Visit Pinterest Award points to leads when they visit your Pinterest profile!”
SMS Actions
Section titled “SMS Actions”Customizing an SMS Action Leads can now easily share the contest, or engage with your br…
Section titled “Customizing an SMS Action Leads can now easily share the contest, or engage with your br…”and, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via SMS.
Refer Friends Award points to a lead when they share the contest via text.
Section titled “Refer Friends Award points to a lead when they share the contest via text.”
Send SMS Award points to a lead when they text about your contest
Section titled “Send SMS Award points to a lead when they text about your contest”The default share message can be set from the action’s setting.

SMS - Share Content Link Award leads points when they share a specific site or blog…
Section titled “SMS - Share Content Link Award leads points when they share a specific site or blog…”post via SMS instead of just sharing your contest. Ideally the page being shared has the KickoffLabs campaign script on it so we can track referrals that sign up from the link.

SMS - Verify Phone Number
Section titled “SMS - Verify Phone Number”Award points to leads who verify their phone number via Twilio. See Setup SMS contest messages with your campaign for the full setup steps. Once you’ve turned on the Twilio integration, the SMS action should begin to appear in the list of actions. When a lead signs up, they’ll receive a verification code from Twilio via SMS to place into the KickoffLabs SMS action. At this time, we require the actions to be added to your KickoffLabs pages/Contest Box, or verified through the SMS/API workflow described in the SMS setup article.

Leads that have verified will show as verified with a green check mark as-well as show as having completed the verification action from the lead section in your KickoffLabs dashboard.
TikTok Actions
Section titled “TikTok Actions”Customizing a TikTok Action Leads can now easily share the contest, or engage with your…
Section titled “Customizing a TikTok Action Leads can now easily share the contest, or engage with your…”brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via TikTok.
Watch Video Award leads for watching a specific TikTok video.[ Learn more on how to…
Section titled “Watch Video Award leads for watching a specific TikTok video.[ Learn more on how to…”grab the TikTok embed script here](https://developers.tiktok.com/doc/embed-videos/).

Visit Profile Award points for having a lead visit your TikTok profile
Section titled “Visit Profile Award points for having a lead visit your TikTok profile”A lead can then optionally take the additional step to follow your account.

Tumblr Actions
Section titled “Tumblr Actions”Customizing a Tumblr Action Leads can now easily share the contest, or engage with your…
Section titled “Customizing a Tumblr Action Leads can now easily share the contest, or engage with your…”brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Tumblr.
Refer Friends Award points when a lead shares the contest on Tumblr!
Section titled “Refer Friends Award points when a lead shares the contest on Tumblr!”
X Actions (Formally Twitter)
Section titled “X Actions (Formally Twitter)”Customizing an X Action Leads can now easily share the contest, or engage with your bran…
Section titled “Customizing an X Action Leads can now easily share the contest, or engage with your bran…”d, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here. Below is our current offering of actions that can be completed via X.
Follow Account Award points for having a lead follow your business profile on X.
Section titled “Follow Account Award points for having a lead follow your business profile on X.”
Send A Post Award points for having a lead post about your contest
Section titled “Send A Post Award points for having a lead post about your contest”The default share message (what the lead posts) can be set from the action’s setting.

Repost a Post Different than the “Send a Post” action, “Repost a Post” allows a lead…
Section titled “Repost a Post Different than the “Send a Post” action, “Repost a Post” allows a lead…”to retweet one of your existing posts. Simply enter the URL to the post in the action’s setting.

Refer Friends
Section titled “Refer Friends”This option will award points when the lead shares the campaign on X.

Like a Post Boost your engagement by awarding points for liking a specific post!
Section titled “Like a Post Boost your engagement by awarding points for liking a specific post!”
Share Content Link on X Award points when a lead shares a specific site or blog post…
Section titled “Share Content Link on X Award points when a lead shares a specific site or blog post…”on X instead of just sharing your contest. Ideally the page being shared has the KickoffLabs campaign script on it so we can track referrals that sign up from the link.

Youtube Actions
Section titled “Youtube Actions”Customizing a Youtube Action Leads can now easily share the contest, or engage with your…
Section titled “Customizing a Youtube Action Leads can now easily share the contest, or engage with your…”brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Youtube.
Watch Video Award points when a lead clicks the action to watch a specific video on…
Section titled “Watch Video Award points when a lead clicks the action to watch a specific video on…”YouTube. The video URL can be set from the action’s setting.

Subscribe to Channel Award points when a lead subscribes to your Youtube channel.
Section titled “Subscribe to Channel Award points when a lead subscribes to your Youtube channel.”
Visit Channel Award points when a lead visits your Youtube channel.
Section titled “Visit Channel Award points when a lead visits your Youtube channel.”
Upload a Youtube Video Award points to leads when they submit a Youtube video URL.
Section titled “Upload a Youtube Video Award points to leads when they submit a Youtube video URL.”
Goodreads Actions
Section titled “Goodreads Actions”Customizing Goodreads Actions Leads can now easily share the contest, or engage with you…
Section titled “Customizing Goodreads Actions Leads can now easily share the contest, or engage with you…”r brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Goodreads.
Follow on Goodreads Award points when a lead follows your Goodreads profile.
Section titled “Follow on Goodreads Award points when a lead follows your Goodreads profile.”
Google Actions
Section titled “Google Actions”Customizing a Google Action Leads can now easily share the contest, or engage with your…
Section titled “Customizing a Google Action Leads can now easily share the contest, or engage with your…”brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Google.
Sign up With Google Increase conversions by offering alternative ways of opting into the…
Section titled “Sign up With Google Increase conversions by offering alternative ways of opting into the…”campaign, such as signing up to the campaign with a Google account. A few things to keep in mind while using the Signup With Google action:
- If the signup action is added multiple times, the lead’s signup will only be counted once and any duplicate signup actions will be marked complete.
- If you also have a page level signup with Google button (separate from our actions) and a lead joins that way, we’ll give them the points for the signup (if the Google action is also enabled). Please note the email action also works this way as well.
- If someone signs up via email. Then clicks Google signup, and inputs a different email, we’ll credit points to the first email that was used and log the Google Email Address as a custom field on the existing lead. This way we don’t create two leads.

Have any questions? Reach out to support@kickoffLabs.com via email for assistance!
Indiegogo Actions
Section titled “Indiegogo Actions”Customizing Indiegogo Actions Leads can now easily share the contest, or engage with you…
Section titled “Customizing Indiegogo Actions Leads can now easily share the contest, or engage with you…”r brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Indiegogo.
Visit Indiegogo Campaign Award points when a lead visits your Indiegogo campaign
Section titled “Visit Indiegogo Campaign Award points when a lead visits your Indiegogo campaign”Please note that backings/purchases cannot be tracked as Indiegogo currently doesn’t support tracking scripts on their pages.

Kickstarter Actions
Section titled “Kickstarter Actions”Customizing a Kickstarter Action Leads can now easily share/pin the contest, or engage w…
Section titled “Customizing a Kickstarter Action Leads can now easily share/pin the contest, or engage w…”ith your brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here. Below is our current offering of actions that can be completed via Kickstarter.
Visit Kickstarter
Section titled “Visit Kickstarter”This option awards points when a lead visits your Kickstarter camp…
aign. Please note that Kickstarter does not have an option to track making the backing/purchase as they don’t allow third party scripts to be installed.

Open Link Action
Section titled “Open Link Action”Customizing an Open Link Action With the Open Link Action for contest you can reward…
Section titled “Customizing an Open Link Action With the Open Link Action for contest you can reward…”leads for opening a selected link. Learn more about creating your first KickoffLabs action here.
Open Link Action Award points when a lead opens the link which you have defined for this…
Section titled “Open Link Action Award points when a lead opens the link which you have defined for this…”action. 
The Form Entry actions are added in the same way as all other actions. Follow the path Setup>Actions and then click “Add a New Action“.

Then select Open Link Action, enter the link you want the leads to open and click “Save Action“. 
Patreon Actions
Section titled “Patreon Actions”Customizing a Patreon Action Leads can now easily share/pin the contest, or engage with…
Section titled “Customizing a Patreon Action Leads can now easily share/pin the contest, or engage with…”your brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Patreon.
Visit Patreon
Section titled “Visit Patreon”This option awards points when a lead visits a Patreon profile.

Podcast Actions
Section titled “Podcast Actions”Customizing a Podcast Action Leads can now easily share/pin the contest, or engage with…
Section titled “Customizing a Podcast Action Leads can now easily share/pin the contest, or engage with…”your brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Podcast.
Visit Podcast
Section titled “Visit Podcast”This option awards points when a lead visits your Podcast.

Product Hunt Actions
Section titled “Product Hunt Actions”Customizing a Product Hunt Actions Leads can now easily share the contest, or engage wit…
Section titled “Customizing a Product Hunt Actions Leads can now easily share the contest, or engage wit…”h your brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Product Hunt.
Follow on Product Hunt Award points when a lead follows your Product Hunt profile.
Section titled “Follow on Product Hunt Award points when a lead follows your Product Hunt profile.”
Vote for Project on Product Hunt Award points when a lead votes for your project on…
Section titled “Vote for Project on Product Hunt Award points when a lead votes for your project on…”Project Hunt.

Refer Friends action
Section titled “Refer Friends action”Customizing a Refer Friends Action Leads can now easily share the contest, or engage…
Section titled “Customizing a Refer Friends Action Leads can now easily share the contest, or engage…”with your brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here. “Refer Friends” action is added by default to all contests in KickoffLabs.
Refer Friends Award points when a lead shares the contest with their friends on soci…
Section titled “Refer Friends Award points when a lead shares the contest with their friends on soci…”al media platforms and a friend signs up for the contest.

How Does Scoring For Refer Friends Action Work?
Section titled “How Does Scoring For Refer Friends Action Work?”- The lead shares the link.
- A lead’s friend clicks the link and signs up for the campaign.
- The lead receives number of points defined in the scoring settings.

Note: The points are only awarded when a valid referral is generated.
How To Add/Remove Networks
Section titled “How To Add/Remove Networks”-
In Action tab you can add more social networks to the defaulted 3 icons (Facebook, X and email) by clicking “Edit”

-
Then click an arrow next to “Add Network” to add additional sharing option

- Once you selected the desired additional sharing option, click “Add Network”. Repeat the process until you add all the options you need and click “Save Action”.
- When you edit the landing page you can choose to have the “Refer Friends” action expanded by default. If you deselect it, the “Refer Friends” action will be shown as a single line and a visitor will need to click the arrow in the far right to see what sharing options are available.

Secret Code Action
Section titled “Secret Code Action”Customizing Secret Code Action With the Secret Code action for contests you can reward l…
Section titled “Customizing Secret Code Action With the Secret Code action for contests you can reward l…”eads for locating a secret code and inputting it into the action field on their unique status page. The Secret Code action is a validated field that awards points only if the lead enters a matching code to what you have set for the action.

Please Note: This action is currently only available on Business level and higher plans. Example Uses:
- Run a treasure hunt by hiding a secret code on a page/section of a website or in a social post
- Incentivize participation at events by providing a code to enter for points The Secret Code action is added in the same way as all other actions. Follow the path ***Setup > Actions and then click “Add a New Action.” ***

Then select the Secret Codes action.

From here, you can set the amount of points to award for completing the action, customize the call to action text that’s displayed to the lead, and set the secret code.

A few things to note:
- We currently support one secret code tied to one Secret Code action.
- Additional codes can be added by simply adding additional Secret Code actions from the Actions page.
- Secret Code actions can be “expired” or turned off by unchecking the “Action Enabled?” box via the Secret Code action settings page. This will hide the action from the UI(lead’s view) while preserving any data/points. Deleting the action entirely would also delete any point data associated and rescore the campaign.

Have any questions? Reach out to our support team at support@kickofflabs.com :)
Spotify Actions
Section titled “Spotify Actions”Customizing a Spotify Action Leads can now easily share/pin the contest, or engage with…
Section titled “Customizing a Spotify Action Leads can now easily share/pin the contest, or engage with…”your brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Spotify.
Follow Artist/User/Show etc on Spotify
Section titled “Follow Artist/User/Show etc on Spotify”This option awards points when a lead follows…
a Spotify artist/user/show etc.

Listen to Track on Spotify Award points when a lead listens to a specific track.
Section titled “Listen to Track on Spotify Award points when a lead listens to a specific track.”
Threads Actions
Section titled “Threads Actions”Customizing a Threads Action Leads can now easily engage with your brand, on their favor…
Section titled “Customizing a Threads Action Leads can now easily engage with your brand, on their favor…”ite social media platforms! Learn more about creating your first KickoffLabs action here. Below is our current offering of actions that can be completed via Threads.
Visit Threads Profile Looking for the “Follow-us” action?
Section titled “Visit Threads Profile Looking for the “Follow-us” action?”Meta retired that action and replaced it with the “Visit us” action across all of their platforms. Award points for having a lead visit your Threads profile. A lead can then optionally take the additional step to follow you.

Upload Action
Section titled “Upload Action”Customizing an Upload Action With the upload actions for contests you can award leads fo…
Section titled “Customizing an Upload Action With the upload actions for contests you can award leads fo…”r uploading a file. For example, you can ask a lead to upload a receipt of their purchase, UGC content for your brand and more! Please note this action is currently only available on single page campaigns and is not supported on stand alone status pages.Requires a paid Business level or Appsumo Tier 4 and higher plan

The Upload File actions are added the same way as all other actions. Follow the path** Setup>Actions** and then click “Add a New Action”.

Then select one of the Upload actions from the dropdown.

For example you can request a lead take an image with their devices camera and upload it, upload directly from instagram, or upload a file from their device. Once uploaded, the lead will earn the points defined for this action. Learn more about the Instagram upload action here.

Please note, the upload actions require the lead to sign-up first before completing. If they haven’t signed up yet, they’ll see the below error message.

Have any questions? Reach out to our support team at support@kickofflabs.com
Form Entry Actions
Section titled “Form Entry Actions”Customizing a Form Entry Actions With the Form Entry actions for contests you can re…
Section titled “Customizing a Form Entry Actions With the Form Entry actions for contests you can re…”ward leads for providing you more information. They help you to keep your form simple while rewarding the leads that are willing to give you more information.

The Form Entry actions are added in the same way as all other actions. Follow the path Setup>Actions and then click “Add a New Action”.

Then select one of the Form Entry actions from the dropdown.

For example you can add a request for phone number. Once this is filled out, the lead will win the points defined for this action, in the example below it will be 5 points. 
We currently supporting the following post signup form entry actions:
- Phone Number
- Single Line Text Text (great for when you’re asking for a brief sentence/word).
- Story/Multi Line Text (great for asking leads to enter a story/paragraph).
- Dropdown Choice (ask the lead to choose an option from a dropdown).
- Multiple Choice (ask the lead a multiple choice question).
- Checkbox (A single checkbox option)
- If you’re looking for a long format survey option, we recommend using a tool like Typeform. You can learn about integrating Typeform with KickoffLabs here. Have any questions? Reach out to our support team at support@kickofflabs.com
Custom Action With Lead Tags
Section titled “Custom Action With Lead Tags”What is a Custom Lead Tag Action?
Section titled “What is a Custom Lead Tag Action?”If you have working knowledge of code, you can configure to award points for actions taken outside of Kickofflabs, such as completing a survey, making a purchase, or creating an account.
Creating a Custom Lead Tag Action
Section titled “Creating a Custom Lead Tag Action”To get started, select “Custom/Lead Tag” ?
“Complete Lead Tag”from the Actions drop-down. You will then be able to select a lead tag, or add a new one if this is your first, and configure additional settings such as the Font Awesome icon class and call to action text.

Lead Tag Completion Scoring Details Lead tag actions are only marked as completed when t…
Section titled “Lead Tag Completion Scoring Details Lead tag actions are only marked as completed when t…”he lead tag associated with the action is applied to the lead. There are a few options to tag a lead and apply points:
- You can put a script on a page such as your checkout page
- Use the API workflow described in Using Lead Tags to Recognize and Reward Custom Actions,
- Or you can manually tag a lead by editing them

Notes about tagging leads: The tag call does NOT have to be made on existing leads
Section titled “Notes about tagging leads: The tag call does NOT have to be made on existing leads”** If you called the tag script with a lead that’s not in your contest we would then add them to the contest with the tag used. The social ID/KID/Kolid can be used in place of email if you know the KOL ID of the person you want to tag.
Wordpress Action
Section titled “Wordpress Action”Customizing a Wordpress Action Leads can now easily share the contest, or engage wit…
Section titled “Customizing a Wordpress Action Leads can now easily share the contest, or engage wit…”h your brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Wordpress.
Refer Friends Award points when a lead shares the contest with their friends on Word…
Section titled “Refer Friends Award points when a lead shares the contest with their friends on Word…”press.

Have an action that you would like to see as an option? Let us know by reaching out to support@kickofflabs.com!
Customizing Download App Action on KickoffLabs
Section titled “Customizing Download App Action on KickoffLabs”Customizing an App Action Award points to leads who download your app from the Apple/Goo…
Section titled “Customizing an App Action Award points to leads who download your app from the Apple/Goo…”gle app stores! The lead is awarded points based off of the intent, meaning that we cannot verify whether the lead followed through with completing the download. Learn more about creating actions here.

How Do we Track App Installs?
Section titled “How Do we Track App Installs?”The app download action is intent based (button click) as we do not have a way to validate if a lead completely downloads the app onto their device or not. Tracking App installs is a complex problem that we don’t currently tackle, however, there are 3rd party tracking providers that can create deep links. Any deep link can be used in the KickoffLabs app download action for advanced tracking.
Customizing Nudge Bar
Section titled “Customizing Nudge Bar”What is a Nudge Bar?
Section titled “What is a Nudge Bar?”KickoffLabs Nudge Bar is designed to get visitors and leads to take the next step in your funnel by promoting it as a bar on your website. If the visitor was referred by a friend, the referrer’s name will appear in the bar as having invited them to join your campaign!

Getting Started With Nudge Bar From the “More Growth Tools” section of your campaign…
Section titled “Getting Started With Nudge Bar From the “More Growth Tools” section of your campaign…”dashboard, select the Nudge Bar to begin editing.

Next, you’ll be taken to the Nudge Bar editor where you can:
- Enable Invited By - This turns the Nudge Bar on
- Change the text color
- Change the background color
- Customize the text that appears in the Nudge Bar

Once you’ve customized the Nudge Bar settings, save your settings at the bottom of the settings page. Then, toggle the “Enable Invited By” setting to on. This displays the Nudge Bar live.
Installing the Nudge Bar If you used a
Section titled “Installing the Nudge Bar If you used a”KickoffLabs landing page, the nudge bar will begin to automatically display (this can take up to 5 minutes to go live) after setting the “Enable Invited By” setting to on. If you have an external landing page, simply copy the script on the right side of the page and paste it into the header area of the page you’d like Nudge Bar to display on. If you already are integrated to KickoffLabs via Anyform/Contest Box, no need to install this script again as it’s the same script that’s used with Anyform/Contest Box.

If you have any questions, please reach out to our support team at support@kickofflabs.com!
Reddit Actions
Section titled “Reddit Actions”Customizing Reddit Actions Leads can now easily share the contest or engage with you…
Section titled “Customizing Reddit Actions Leads can now easily share the contest or engage with you…”r brand on their favorite social media platforms! Learn more about creating your first KickoffLabs action here. Below is our current offering of actions that can be completed via Reddit.
Refer Friends Award points when a lead shares the contest with their friends on Redd…
Section titled “Refer Friends Award points when a lead shares the contest with their friends on Redd…”it.

Reddit - Visit Community Award points when the lead visits community on Reddit
Section titled “Reddit - Visit Community Award points when the lead visits community on Reddit”
Reddit - Share Link Share a specific site or blog post on Reddit instead of just sharing…
Section titled “Reddit - Share Link Share a specific site or blog post on Reddit instead of just sharing…”your contest. Ideally, the page being shared has the KickoffLabs campaign script on it so we can track referrals that sign up from the link.

Have an action that you would like to see as an option? Let us know by reaching out to support@kickofflabs.com!
Telegram Actions
Section titled “Telegram Actions”Customizing a Telegram Action Leads can now easily share the contest, or engage with…
Section titled “Customizing a Telegram Action Leads can now easily share the contest, or engage with…”your brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Telegram.
Refer Friends Award points when a lead shares the contest with their friends on Tele…
Section titled “Refer Friends Award points when a lead shares the contest with their friends on Tele…”gram.

Share Content Link on Telegram Award points when a lead shares a specific site or bl…
Section titled “Share Content Link on Telegram Award points when a lead shares a specific site or bl…”og post on Telegram instead of just sharing your contest. Ideally the page being shared has the KickoffLabs campaign script on it so we can track referrals that sign up from the link.

Join Group on Telegram Award points when a lead joins your Telegram group!
Section titled “Join Group on Telegram Award points when a lead joins your Telegram group!”
Have an action that you would like to see as an option? Let us know by reaching out to support@kickofflabs.com!
Weibo Actions
Section titled “Weibo Actions”Customizing a Weibo Action Leads can now easily share the contest, or engage with yo…
Section titled “Customizing a Weibo Action Leads can now easily share the contest, or engage with yo…”ur brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Weibo.
Refer Friends Award points when a lead shares the contest with their friends on Weib…
Section titled “Refer Friends Award points when a lead shares the contest with their friends on Weib…”o.

Have an action that you would like to see as an option? Let us know by reaching out to support@kickofflabs.com!
WhatsApp Actions
Section titled “WhatsApp Actions”Customizing a WhatsApp Action Leads can now easily share the contest, or engage with…
Section titled “Customizing a WhatsApp Action Leads can now easily share the contest, or engage with…”your brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via WhatsApp.
Refer Friends Award points when a lead shares the contest with their friends on What…
Section titled “Refer Friends Award points when a lead shares the contest with their friends on What…”sApp.

Share Content on WhatsApp Share a specific site or blog post on WhatsApp instead of…
Section titled “Share Content on WhatsApp Share a specific site or blog post on WhatsApp instead of…”just sharing your contest. Ideally the page being shared has the KickoffLabs campaign script on it so we can track referrals that sign up from the link.

Have an action that you would like to see as an option? Let us know by reaching out to support@kickofflabs.com!
Custom HTML Action
Section titled “Custom HTML Action”What is a Custom HTML Action?
Section titled “What is a Custom HTML Action?”If you have working knowledge of HTML, you can configure to award points for actions taken outside of Kickofflabs, such as completing a survey.
Creating a Custom HTML Action
Section titled “Creating a Custom HTML Action”To get started, select “Custom/Lead Tag” > “HTML Action” from the Actions drop-down. You will then be able to enter the HTML for the action and configure additional settings such as the Font Awesome icon class and call to action text.

HTML For Action Details Whatever you add to this section will be shown when the action i…
Section titled “HTML For Action Details Whatever you add to this section will be shown when the action i…”s expanded. Note that you could break the entire contest box with bad HTML here. So we don’t suggest using this action unless you are comfortable taking that chance.
Scoring the Custom HTML Action
Section titled “Scoring the Custom HTML Action”There are three scoring options:
- On expansion - points will be awarded when they expand the action. This may be helpful if you just want them to view a custom bit of content.
- When a link with a specific class in the HTML Action Details is clicked - This means you’d write custom HTML details that included a link/button with the class “kol-detail-click-points”
- No automatic points - In this case the action won’t ever show completed. You can use a lead tag or bonus points to reward the person for whatever they did after the fact.
Sample Custom HTML Action with Link That Awards Points This code an example of HTML you…
Section titled “Sample Custom HTML Action with Link That Awards Points This code an example of HTML you…”could add to the custom HTML action that would award points when the button is clicked.
What to check after
Section titled “What to check after”- Preview the campaign or page after making changes.
- Submit a fresh test lead when the change affects forms, referrals, points, integrations, or tracking.
- Save the campaign URL, test lead email, screenshots, and any error messages before contacting support.
Need help? Email support@kickofflabs.com with your campaign URL, the lead email you tested with, and a screenshot of what you expected to happen.