Researching Landing Pages: A step by step guide
This guide walks through researching landing pages: a step by step guide for troubleshooting.
Strategy guide: Want the bigger campaign playbook behind this setup? Read Landing Page Design.
A great landing page is one that’s been well researched. The goal of our worksheets is to help you create and refine the best landing pages possible. To do that you need to conduct some research. You need to understand your goals, your competition, and what appeals to your customers. Go step by step here and use the worksheet to organize your research in preparation for writing landing page copy. After you’ve completed this worksheet you can move onto our copy creation worksheet. Download the FREE guide today! This guide walks you through:
- Customer identification.
- Setting landing page goals.
- Identifying keywords that should be included and used for marketing.
- How to leveraging your competitors
- What you can learn from related products It’s the first step to great copy!
What to check after
Section titled “What to check after”- Confirm the setting, export, integration, or message changed where you expected in KickoffLabs.
- If this affects leads, forms, referrals, emails, or integrations, submit a fresh test lead and verify the result end-to-end.
- Save the campaign URL, test lead email, screenshots, and any error messages before contacting support.
Need help? Email support@kickofflabs.com with your campaign URL, the lead email you tested with, and a screenshot of what you expected to happen.