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How to add hidden fields to a KickoffLabs Form

Last reviewed: 2026-06-01Reviewed by KickoffLabs SupportApplies to: Legacy support articlePlan: Varies by feature

Strategy guide: Want the bigger campaign playbook behind this setup? Read Landing Page Design.

A hidden field is a field which is visible to you but not to the lead. It will be displayed to you when viewing the lead card next to any fields that you collect on your form. Each input field on your form should have a different field name.

You can, for example, add a hidden field to a KickoffLabs landing page to tag a lead with the form that they signed up on and pass that data to a CRM, like Mailchimp, to easily segment your mailing list by signup form.

From your

KickoffLabs landing page editor hover over your form and select “Edit.”. Edit Form

Next, select “Add new field” Landing page - edit form - Add new field

In the next pop up window, select “hidden field.” Edit your form - hidden field

Next, select from the “Field Name” drop-down menu. Hidden field field name

Name your hidden field and save your changes!

hidden field form field

Once you save the page, you should be able to see the custom field in the lead cards. Any data collected on the form will pass through to any integrations that you have connected.

hidden field in lead card

If you need additional help don’t hesitate to start at support.kickofflabs.com, email support@kickofflabs.com or check out our community.


Need help? Email support@kickofflabs.com with your campaign URL, the lead email you tested with, and a screenshot of what you expected to happen.