Understand fields in a lead export

Last reviewed: 2026-09-23

In KickoffLabs dashboard, open Leads, choose the audience or filters you need, and use Export. Open the CSV with a header row and treat each row as one lead. The available columns depend on campaign data and export choices; empty cells do not mean every feature was turned off.

Identity and acquisition

• email, first_name, last_name, name, and phone_number hold information collected from the signup form.
• social_id is the lead’s referral identifier. share_url is the personal link to share; thank_you_url is a personal status-page link.
• date or date_time identifies signup time; signup_count counts submissions by that lead.
• source_name and source_id identify the KickoffLabs signup source. url is the signup URL, referrer is the prior page where captured, and utm_source, utm_medium, utm_campaign, utm_term, and utm_content are campaign URL parameters.

Progress and eligibility

• referrals and verified_referrals count direct referred leads and those who verified their email. referral_email and referral_social_id identify the referring lead where known.
• score, rank, and contest_rank are campaign-scoring fields. Review the campaign’s scoring settings before interpreting rank.
• verified, fraudulent, manually_blocked, manually_approved, and waitlisted describe lead status. opted_out, sms_opted_out, bounced, spam, and do_not_email affect contact decisions.
• ab_test_name, ab_test_page, and ab_test_variation appear when A/B data is available. hidden indicates a lead exists but is not active in the contest.

The current product field registry also includes IP address, location, user agent, verification URL, and unsubscribe URL. Handle exports as personal data. For the current export steps, see Export your leads.

Need help? Email support@kickofflabs.com with your campaign URL, what you tried, and the result. Never send an API key or password.