Understanding Contest Reporting
This guide walks through understanding contest reporting for campaign setup.
Strategy guide: Want the bigger campaign playbook behind this setup? Read Landing Page Design.
The reports built into KickoffLabs can help you optimize your contest in progress and measure the results of each campaign over time. This article will help you understand how to best use this page. To access your Campaign Results click on the “Reports”. 
Filtering options: 1) specific landing pages or embeds or AnyForm
Section titled “Filtering options: 1) specific landing pages or embeds or AnyForm”- type of leads 3) specific time period * Note: The results can be displayed in the time zone which you require. To change the time zone of your report you can follow the path Account > Account Settings > Edit Profile.
Conversion Rate, Leads Captured and Unique Views The first graph at the top, by default,…
Section titled “Conversion Rate, Leads Captured and Unique Views The first graph at the top, by default,…”is showing the CONVERSION RATE in %, the higher conversion rate, the better. The conversion rate is simply the number of conversions divided by the unique visitors to your campaign. The other two options: LEADS CAPTURED and UNIQUE VIEWS are also clickable. Clicking on them will update the graph. 
ROI The doughnut gra…
Section titled “ROI The doughnut gra…”ph on the right side of the screen is showing how much value has been generated. 
Each activity has been linked with certain financial value, which can be changed by clicking “Change how this is calculated” to access ROI Configuration Options.
Information about sharing the campaign Below the graphs you will find information about…
Section titled “Information about sharing the campaign Below the graphs you will find information about…”sharing the campaign. This section helps you measure how well you are incentivizing leads to share the campaign by measuring the viral boost, leads generated from sharing, and more. 
Where do the leads come from?
Section titled “Where do the leads come from?”Finally, there is a section showing where the leads are coming from. 
Need help? Let us know at support@kickofflabs.com!
What to check after
Section titled “What to check after”- Confirm the setting, export, integration, or message changed where you expected in KickoffLabs.
- If this affects leads, forms, referrals, emails, or integrations, submit a fresh test lead and verify the result end-to-end.
- Save the campaign URL, test lead email, screenshots, and any error messages before contacting support.
Need help? Email support@kickofflabs.com with your campaign URL, the lead email you tested with, and a screenshot of what you expected to happen.