Sync extra KickoffLabs lead fields to Mailchimp
KickoffLabs dashboard Leads → Lead delivery → Mailchimp can send captured custom fields in addition to standard lead fields. Connect an audience, choose how new subscribers are handled, and turn on Send captured custom fields. The old individual Manage Merge Fields editor is absent from the tested KickoffLabs form.
Create a synthetic lead with the fields you want to sync. First inspect the lead in KickoffLabs, then inspect the new Mailchimp contact. The product’s field registry includes referral data such as Share URL, Status URL, and social ID; captured custom fields are prefixed when sent. Verify the actual Mailchimp merge tags before building an automation around them. For historical leads, export a reviewed CSV and import it into Mailchimp under that audience’s duplicate and consent rules. Avoid making a Mailchimp field required unless every signup source supplies it.
For destination fields and mapping, follow Mailchimp audience fields overview. Confirm a test contact contains the expected data.
Need help? Email support@kickofflabs.com with the campaign URL, integration, and result of a synthetic test. Keep API keys private.