Troubleshoot campaign emails landing in spam

Last reviewed: 2026-09-23

Email delivery depends on sender setup, recipient status, and the receiving mailbox. A test message reaching one inbox does not guarantee placement for every recipient.

Check the campaign first

1. Open Emails → Sender & compliance. Save a recognizable From name, valid Reply-to email, postal address, and unsubscribe footer. The KickoffLabs screen keeps email sending off until the postal address is saved.
2. Confirm the relevant Automatic reply, Verification email, or reward email is enabled. Send a test to an address you control and inspect spam/junk as well as the inbox.
3. Open the test lead in Leads. Check verification, opt-out, bounce, and do-not-email status before assuming the message was filtered.
4. Review the subject, links, and body. Use a clear sender name and avoid broken links or misleading promises.

For branded sending, open Account → Email settings → Sender domains. KickoffLabs directs you to support-assisted DNS and deliverability verification. Use only the records supplied for your account. DNS for landing pages is a different setup. If a message is missing, share the campaign URL, message type, recipient address used for the test, and approximate send time with support; do not share provider credentials.

Need help? Email support@kickofflabs.com with your campaign URL, what you tried, and the result. Never send an API key or password.