Choose a URL for a prelaunch campaign
You can launch a campaign page before your main site is ready. Choose an address that you can keep stable in links and ads, and decide who will control that address after your site launches.
Three practical choices
Section titled “Three practical choices”- Start with the page’s KickoffLabs URL. In Pages & forms, each page has a default URL and a Change URL control. This is the quickest way to test and publish while you decide on a custom domain.
- Use a campaign subdomain, such as join.example.com. Keep example.com on your current website. Add the subdomain in Account → Domains, configure the account-specific CNAME shown there, verify DNS, then assign the connected hostname to the campaign page.
- Use the primary hostname, such as www.example.com. Direct early traffic to the campaign page on the address you intend to promote long term. Coordinate the later move to the finished website so its DNS and old campaign links have a planned destination.
A domain can be assigned to published campaign pages; the account’s Domains → Manage page also offers a Root-domain redirect for paths that do not match a campaign page. It is useful for a temporary campaign subdomain after launch, but test the actual connected hostname before relying on it. See custom-domain setup and fallback redirects.
Before publishing
Section titled “Before publishing”Check whether the chosen hostname is already used by a live site or email setup. Copy the DNS values shown for your account rather than an example from another campaign. Publish the page, test both its URL and signup flow, and check the share destination in Pages & forms → Shared settings. If you change a page URL later, update links in ads, emails, and your site; the previous page URL may stop serving the page.
Need help? Email support@kickofflabs.com with the hostname you want to use, its current use, and your intended launch date.