Url Strategies for Pre-Launching a Site
This guide walks through url strategies for pre-launching a site for landing pages and domains.
Strategy guide: Want the bigger campaign playbook behind this setup? Read Landing Page Design.
A common question: “I am building a site at example.com. I want to collect leads today. What URL should I use?” Click here to read how to connect your custom domain to KickoffLabs. There are two common solutions: **Solution 1 - Use KickoffLabs on your primary site and build your new site/product on another url. ** Example URLS:
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Your KickoffLabs landing page would be hosted on www.example.com.
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Your website/product would be on another url like beta.example.com Pros/Cons Pro: The main benefit of this approach is all your early lead generation traffic will go to the URL you will ultimately launch on. Pro: It is often the fastest way to get started Pro: You may find it easier to keep your app/product separate from your marketing site Con: It may require extra work when you actually launch (changing urls, updating asset paths, etc). **Solution 2 - Keep your main url as is and use KickoffLabs on a temporary subdomain ** Example URLS:
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Your KickoffLabs landing page would be hosted on a url like comingsoon.example.com
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Your website/product would be on the main url: example.com Pro: This step will require less changes when it is time to launch Con: You are going to be sending traffic to a URL you may not use in the future Con: You will need to redirect traffic after your launch from your landing page url Pro: You may (and should) find the need to use landing pages after you launch. Having a landing page url already setup should make this even easier **Summary and Recommendation: ** In most cases, we recommend Solution 1. The benefit of driving early traffic to the URL you plan on using for the long term cannot be underestimated.
What to check after
Section titled “What to check after”- Confirm the setting, export, integration, or message changed where you expected in KickoffLabs.
- If this affects leads, forms, referrals, emails, or integrations, submit a fresh test lead and verify the result end-to-end.
- Save the campaign URL, test lead email, screenshots, and any error messages before contacting support.
Need help? Email support@kickofflabs.com with your campaign URL, the lead email you tested with, and a screenshot of what you expected to happen.