Launch your first campaign

Last reviewed: 2026-06-01Reviewed by KickoffLabs SupportApplies to: Campaign setupPlan: All plans

Use this checklist when you are new to KickoffLabs or starting a fresh launch.

Strategy guide: Still planning your launch? Start with the marketing guides at kickofflabs.com/guides, then come back here for setup steps.

1. Choose the campaign outcome

Pick the job you want the campaign to perform:

• Build a prelaunch waitlist
• Run a viral giveaway
• Reward referrals
• Collect leads from an existing site
• Drive traffic to a product, Kickstarter, book, or event launch

2. Create the campaign

From the KickoffLabs dashboard, create a new campaign and choose the campaign mode or template that best matches your outcome.

3. Customize the landing page

Edit the landing page copy, form fields, thank-you/status page, share copy, and any campaign-specific rewards or actions.

Related docs:

• Create a waitlist campaign
• Set up reward levels
• Connect a custom domain

4. Test before launch

Before driving traffic, test the campaign as if you were a visitor:

• Submit a new lead.
• Confirm the lead appears in KickoffLabs.
• Check the thank-you/status experience.
• Test referral links in a private/incognito browser.
• Verify emails and integrations.
• Confirm your domain and tracking scripts are working.

5. Launch and monitor

After publishing, monitor leads, referrals, fraud signals, conversion rates, and integration syncs. If something looks off, capture the campaign URL, test lead email, and screenshots before contacting support.

Need help? Email support@kickofflabs.com. Include your campaign URL, the test lead email, what you expected to happen, and a screenshot or short screen recording.