Prepare an A/B test
An A/B test compares two versions of a page to see which one converts more visitors. Make one meaningful change at a time so the result is easier to interpret.
Prepare a variation
Section titled “Prepare a variation”Open Pages & forms for your campaign. On the published page, open Manage → Duplicate. The copy appears in the same campaign as a private draft. Edit its headline, offer, layout, or another element you want to test, then preview both versions. See how page duplication works.
Start and review a test
Section titled “Start and review a test”The local KickoffLabs dashboard Pages & forms menu currently provides Page settings, Embed code, Duplicate, Unpublish, and Delete; it does not show the older Start A/B Test action described in previous versions of this guide. The legacy A/B screen still mentions starting from a published page, but that action was not available in the KickoffLabs page menu tested here. The exact start flow for new KickoffLabs pages needs product confirmation. Contact support before sending traffic if you need to launch a new test now.
For an existing test, open Reports → A/B test history. This is where KickoffLabs dashboard lists current and completed page experiments. See how to read test results.
Need help starting a test? Email support@kickofflabs.com with the campaign URL and the two pages you want to compare.