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How to Create a Friend Referral only campaign

Last reviewed: 2026-06-01Reviewed by KickoffLabs SupportApplies to: Legacy support articlePlan: Varies by feature

This guide walks through how to create a friend referral only campaign for campaign setup.

Strategy guide: Want the bigger campaign playbook behind this setup? Read Referral Programs.

In Referral only campaigns leads get points only for referring their friends using their unique links and reaching referral milestones. Once you remove all other scoring opportunities (per this guide) only the KickoffLabs referral system will be scoring leads.

  • Create a reward campaign with a tracking block. The slider will be split into as many parts as many rewards you add, in the example below there are two rewards added. Tracking block

  • After you create a campaign, remove points for anything but referrals and set referrals = 1 point. Contest scoring - referral only

  • In Action tab delete all the other actions which have a score associated with them, except Refer Friends Online

  • Then, in the Refer Friends Online Action, you can add more social networks to the defaulted 3 icons (Facebook, Twitter and email). refer friends online action point

and then add additional sharing option by clicking on arrow next to “Add Network”. refer friends online action point - add network

Once you select the desired additional sharing option, click “Add Network”. Repeat the process until you add all the options you need and click “Save Action”.

  • Now, when you have already set up scoring for referrals and deleted other possibilities of scoring points, you can change the wording for “points” to “referrals”. To do so, follow the path Setup>Advanced Settings>Localization Localization - points to referrals

  • You could also add the point box in the status page for the leads to check how many referrals they have already achieved. To do so, click to edit the status page. When the status page opens in the editing mode, click “Add Content” and drag and drop the referral points box to the desired position and click “Edit”. status page - referral points - edit

  • Now, change the “points” to “referrals” and click “Done”. status page - referral points - edit2

  • Now, the status page will show how many people have signed up due to the lead’s referral. status page - referral points - edit3


  • Confirm the setting, export, integration, or message changed where you expected in KickoffLabs.
  • If this affects leads, forms, referrals, emails, or integrations, submit a fresh test lead and verify the result end-to-end.
  • Save the campaign URL, test lead email, screenshots, and any error messages before contacting support.

Need help? Email support@kickofflabs.com with your campaign URL, the lead email you tested with, and a screenshot of what you expected to happen.