Create a referral-only campaign

Last reviewed: 2026-09-23

Start with a Waitlist or Milestone rewards campaign, depending on whether leads should climb a queue or unlock rewards. Create a private KickoffLabs page and check that its post-signup view gives each lead a share link. See the campaign-type guide.

1. Open Scoring & actions. In Base scoring, set Points when someone joins to zero and Points for a direct referral to your chosen amount. Save base scoring.
2. Review every active action. Switch off or remove non-referral actions that grant points. Keep referral actions your audience will use, such as Universal Referral or a channel-specific referral action.
3. If you use milestones, set thresholds under Rewards and choose the page and email visibility that fits each reward.
4. Use Campaign settings → Language & shared text if you want to adjust lead-facing point or rank terminology. Check the published wording rather than assuming it changed every label.

Publish, then use a fresh test lead and a referred signup to check the share link, attribution, points, rank, and any reward. Manual bonus points or tag awards can still change a score, so review those workflows if the campaign must be strictly referral-only.

Need help? Email support@kickofflabs.com with your campaign URL and the expected referral score.