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Choose how names appear on leaderboards

Last reviewed: 2026-10-27

Leaderboards show a name for each lead next to their rank and score. One campaign setting decides what that name is, so you can show people a friendly name like “Jane S.” without putting their email address on a public page.

A waitlist page leaderboard showing names like Jane S. and Marcus R. with their points

| Option | Example | Good for | | --- | --- | --- | | First name + last initial | Jane S. | Most campaigns. Friendly and private. | | First name | Jane | Campaigns that only ask for a first name. | | Full name | Jane Smith | Communities where people already know each other. | | Partly hidden email | jan••• | Email-only forms. Recognizable to the lead, hidden from everyone else. | | Email username | jane.smith | The part of the email before the @. This is what older campaigns showed. | | Referral code | a1b2c3 | Fully anonymous boards. | | Your custom fields | JaneRuns | A field you collect, such as a nickname or team name. |

The same leaderboard shown as First name + last initial, Partly hidden email, and Full name

If a lead doesn’t have the field you picked (for example, they signed up with only an email), the leaderboard shows a partly hidden email for that lead instead. Names appear as people typed them. Only First name + last initial capitalizes the first letter.

  1. Open the campaign and select Scoring & actions in the left menu. The page opens on the Actions tab.

  2. Scroll to the Leaderboard section, below Base scoring.

    The Scoring & actions page with Base scoring and the Leaderboard section

  3. Pick an option under Leaderboard names.

  4. Optional: check Add the referral code after each name to tell apart two leads with the same name.

    The Leaderboard section with the Leaderboard names dropdown and the referral code checkbox

  5. Select Save leaderboard.

You don’t need to republish your pages. Open the page again and the leaderboard shows the new names. After someone signs up, their own row is marked (you).

  • Every leaderboard on KickoffLabs designer pages. That includes the Simple box layout and every long-form section with a leaderboard: Signup + Leaderboard, Bonus entries, and Signup with entries.
  • The classic contest box.
  • Leaderboards on all of the campaign’s pages. A campaign with several pages uses the same names on each one.

A Bonus entries section on a giveaway page with the Top entrants leaderboard

Leaderboard widgets you dragged onto a page in the classic editor keep their own Lead Names choice, set on each widget. See the classic leaderboard guide.

  • Campaigns made in the KickoffLabs designer start with First name + last initial.
  • Older campaigns start with Email username so their pages look the same as before. Switch to First name + last initial or Partly hidden email to keep email addresses off the page.

Need help? Email support@kickofflabs.com with your page URL and the names you expected to see.