What is KickoffLabs?
KickoffLabs is a landing page builder and a referral engine, all in one! With KickoffLabs you can quickly (and easily) set-up viral giveaways, product launches, and sweepstakes. Choose from our proven campaign templates or integrate with a platform of your choosing!
What is a Campaign?
A KickoffLabs Campaign contains all of your landing, status pages, contest boxes, and uniforms in a contest. Each campaign has its own set of leads, scoring, rewards, emails, settings, and integrations. You can create an unlimited amount of landing pages in a single campaign, however, if you’re wanting to target multiple audiences or separate your leads, it is recommended to create separate campaigns.
Campaign Modes Examples
There are five campaign modes that a KickoffLabs contest can run in. These types range in complexity from beginner to advanced. When determining the best campaign mode to use, it’s best to first decide if you’re planning on building the pages in KickoffLabs, or if you’re wanting to integrate with an existing website. Learn more about the different campaign mode options here!
Choosing a Campaign Type
KickoffLabs offers a variety of campaign types to meet where you’re currently at in your business. Our templates also allow you to seamlessly mix and match or combine contest types, for example a Reward Level campaign + a Leaderboard to award a grand prize to the person with the most referrals. Below you’ll find the campaign types we offer along with some use case scenarios. If you’re not sure on campaign type just yet, we also have a general set-up demo here!
Leads unlock rewards by referring friends using their unique links and reaching referral milestones. This can beset-up as a single milestone or several milestones. This campaign type is one of our most popular among our users and can be used at any stage in your business.
Learn best practices from top users who ran a KickoffLabs Reward Level campaign:
Generate word of mouth by encouraging people to move up the waitlist as they refer friends and earn points in your contest! This is great for Kickstarters or product and app pre-launches.
Check out how top KickoffLabs users successfully launched a Prelaunch Waitlist campaign:
Create a customer loyalty program! Drive purchases and reward true fans that refer buyers. This can be set-up to reward points per purchase or points per dollar spend to the purchaser, person who referred them..or both! This campaign type is mainly used when your Shopify store has already launched.
Leads earn points and move up the leaderboard by referring friends, following your brand, or taking other social actions. A leaderboard can be useful no matter if you’re in pre-launch mode or have already launched. Award top leads with prizes or even give them perks like early access.
Leads earn additional entries and increase their odds of winning by following your brand or referring friends. Great for all stages from pre-post launch!
Just Collect Leads
Simply collect emails to grow your mailing list, or take it a step further and deliver a simple instant download to every lead that signs up!