This guide will walk you through using a KickoffLabs Anyform to capture information on an existing E-Mail Sign-Up Form on your existing website. **Please note that Anyform will not work if your external form has a redirect set, or if your form is connected to other services (such as adding a lead to a mailing list on a CRM). 

Anyform is not a visual form. The AnyForm widget attaches itself to a form on your own web pages, using your own design, your own HTML, and thus your own naming conventions. Please note that Anyform will not work if your form has a redirect set, or if your form is connected to other services (such as adding a lead to a mailing list on a CRM). 

If you haven’t already, customize the Anyform settings as needed here. Then, from the campaign dashboard, Select “Anyform” and copy the Anyform script.

**If you initially chose a landing page campaign during the initial onboarding flow, you can still use Anyform! The script will instead be located in your campaign dashboard’s “Other Growth Tools” section underneath any landing pages.**

Copy the anyform code snippet and paste it before the closing </header> tag on your external website. This step will vary, depending on what platform you used to build your website. We’ve listed the top platforms below, but if you get stuck, feel free to reach out to our support team at support@kickofflabs.com for additional assistance!

Instapage Anyform Installation

Leadpages Anyform Installation 

Shopify Anyform Integration

Squarespace Anyform Installation

Unbounce Anyform Installation

Webflow Anyform Installation 

WordPress Anyform Installation **Please note not all WordPress Themes are supposrted**

WIX Anyform Installation 

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Please note that Anyform will not work if your form has a redirect set, or if your form is connected to other services (such as adding a lead to a mailing list on a CRM). 

1. Configure AnyForm for your campaign
2. Open AnyForm for your campaign
3. Click Installation and copy the script
4. Next, open a new tab and navigate to the Squarespace dashboard and select the settings of the page you would like to install the script on.
5. Select the “Advanced” tab and paste your KickoffLabs script to the header section.

Save your changes and test out the Anyform integration. Your test lead should now appear in the “lead” section of your selected KickoffLabs campaign. Please note that your Squarespace page needs to be published in order for the script to load.

Official SquareSpace Documentation can be found HERE

*Please note, these features are only available on SquareSpace Business and Commerce Service Plans.

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Please note that Anyform will not work if your form has a redirect set, or if your form is connected to other services (such as adding a lead to a mailing list on a CRM). 

Preparing WordPress for KickoffLabs Scripts

If you are interested in integrating your existing form with KickoffLabs Anyform you will first need to find a plugin that allows you to add scripts to the form. Our current pick is Contact Form 7.

1. Configure AnyForm for your campaign
2. Open AnyForm for your campaign
3. Click Installation and copy the script
4. Next, open a new tab and navigate to the WordPress editor and select to edit the page you would like to install the script on.
5. At the bottom of the page, select “HTML” and paste the script into the “head” section.
6. Save your changes and test out the Anyform integration. Your test lead should now appear in the “lead” section of your selected KickoffLabs campaign.

^**The AnyForm, embeds, and popups use the same script, so if you’ve already installed one of them, no need to repeat this step. 

Feel free to reach out to support@kickofflabs.com with any additional questions!

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Please note that Anyform will not work if your form has a redirect set, or if your form is connected to other services (such as adding a lead to a mailing list on a CRM). 

1. Configure AnyForm for your campaign
2. Open AnyForm for your campaign
3. Click Installation and copy the script
4. Next, open a new tab and navigate to the Leadpages editor and select to edit the page you would like to install the script on.
5. From the left menu, select “Settings” then “Analytics.”
6. Paste your KickoffLabs script into the Header area and save your changes.
7. Publish your page and test out the Anyform integration. Your test lead should now appear in the “lead” section of your selected KickoffLabs campaign.

Feel free to reach out to support@kickofflabs.com with any additional questions!

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Please note that Anyform will not work if your form has a redirect set, or if your form is connected to other services (such as adding a lead to a mailing list on a CRM). 

1. Configure AnyForm for your campaign
2. Open AnyForm for your campaign
3. Click Installation and copy the script
4. Next, open Shopify in another tab. Within your Shopify dashboard, navigate to your online store and select “themes” > “actions” > “edit code”
   
   
5. Then, navigate to the “theme.liquid” file and find an empty space before the closing </head> tag to paste your script. Save your changes and test out your AnyForm!

Interested in starting a customer loyalty program? Check out our Shopify Rewards integration!

As always, if you have any questions please reach out to our support team at support@kickofflabs.com

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Please note that Anyform will not work if your form has a redirect set, or if your form is connected to other services (such as adding a lead to a mailing list on a CRM). 

Preparing Webflow for KickoffLabs Scripts

If you are interested in integrating your existing form with KickoffLabs Anyform or contest box, you will first need to upgrade to a paid Webflow plan.

1. Configure AnyForm for your campaign
2. Open AnyForm for your campaign
3. Click Installation and copy the script
4. Next, open a new tab and navigate to the Webflow editor and select to edit the page you would like to install the script on.
5. From the page editor, select “Project Settings” from the left menu
6. Select the “Custom Code” tab and paste your KickoffLabs script into the Header area. Learn more about adding custom scripts to Webflow here. 
7. Save your changes and test out the Anyform integration. Your test lead should now appear in the “lead” section of your selected KickoffLabs campaign.

**The Anyform and Contest Box use the same script, so if you’ve already installed any of them, no need to repeat this step. 

Feel free to reach out to support@kickofflabs.com with any additional questions!

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Preparing WIX for KickoffLabs Scripts

Please Note: In order to add custom scripts to the WiX website platform, you need access to their Tracking & Analytics plugin. This plugin is only available on select WiX Plans. Please be sure you have access to the plugin before contacting KickoffLabs support with any additional issues implementing your scripts.

1. Configure AnyForm for your campaign
2. Open AnyForm for your campaign
3. Click Installation and copy the script
4. Once you have enabled your Anyform, select “Install” and copy the generated script.
5. Next, open a new tab and navigate to the WIX dashboard and select the Settings tab.
6. Then, scroll to Advanced, and click on the Custom Code section as shown below.
   Important: Users must be premium in order to Ember Custom Code on their sites.

   7. Select “Add Custom code” and paste the KickoffLabs script into the head section

You can also choose to install the script either on a specific page of your WIX site or load the script on all pages. Save your changes and test out the Anyform integration. Your test lead should now appear in the “lead” section of your selected KickoffLabs campaign.

**The AnyForm and Contest Box use the same script, so if you’ve already installed one of them, no need to repeat this step. 

If you encounter any other issues with KickoffLabs, feel free to reach out to us at: support@kickofflabs.com

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Please note that Anyform will not work if your form has a redirect set, or if your form is connected to other services (such as adding a lead to a mailing list on a CRM). 

1. Configure AnyForm for your campaign
2. Open AnyForm for your campaign
3. Click Install and copy the script
4. Next, open a new tab and navigate to the Unbounce editor
5. At the bottom of the Unbounce page, select “Javascripts”.
6. Paste the anyform script into the script area and select “Head” from the placement dropdown. Save your changes and test out the Anyform integration. Your test lead should now appear in the “lead” section of your selected KickoffLabs campaign.

As always, if you have any questions please reach out to our support team at support@kickofflabs.com

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1. Configure AnyForm for your campaign
2. Open AnyForm for your campaign
3. Click Installation & Copy The script
4. Next, open a new tab and navigate to the Instapage editor
5. At the bottom of the Instapage page, select “Scripts &GDPR”
6. Paste the anyform script into the script area and select “Head” from the placement options. Save your changes and test out the Anyform integration. Your test lead should now appear in the “lead” section of your selected KickoffLabs campaign.

If you’re seeing an error or you’re not seeing a social ID connected to the share URL on the thank you page, reach out to us at support@kickofflabs.com and let us know.

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Anyform is not a visual form. The AnyForm widget attaches itself to a form on your own web pages, using your own design, your own HTML, and thus your own naming conventions. Please note that Anyform will not work if your form has a redirect set, or if your form is connected to other services (such as adding a lead to a mailing list on a CRM). 

In this document there will be:

• A walkthrough on how to generate a KickoffLabs AnyForm
• Links to guides on implementing your KickoffLabs AnyForm with different platforms

Generating a KickoffLabs AnyForm – When Anyform Flow is Selected

During the initial campaign set-up, if you selected “Connect existing form(s)” for where leads should sign-up, follow along with the below steps. If you instead chose a landing page set-up, skip over to the next section.

From your campaign dashboard select the “Install” button.

Copy the anyform code snippet and paste before the closing </header> tag on your external website. This step will vary, depending on what platform you used to build your website. We’ve included a list of guides on several builders that we currently support.

Generating a KickoffLabs Anyform – When a Landing Page or box Flow is Selected

During the initial campaign set-up, if you selected a landing page,  pop-up box, or embedded campaign flow for where leads should sign-up, follow along with the below steps.

The Anyform will instead be located in your campaign dashboard in the “More Growth Tools” area, underneath any landing pages. Select the blue “Configure It” button.

Next, make sure to toggle the Anyform to “on” and save the settings.

Select the “Installation” tab above the “Enable Anyform” setting that you just turned on. You should now see an installation page with a script.

Copy the code snippet and paste before the closing </header> tag on your external website. This step will vary, depending on what platform you used to build your website. We’ve listed the top platforms below, but if you get stuck, feel free to reach out to our support team at support@kickofflabs.com for additional assistance!

Platforms we currently support integrating Anyform With:

We’ve listed the top platforms below, but if you get stuck, feel free to reach out to our support team at support@kickofflabs.com for additional assistance!

Instapage Anyform Installation

Leadpages Anyform Installation 

Shopify Anyform Integration

Squarespace Anyform Installation

Unbounce Anyform Installation

Webflow Anyform Installation 

WordPress Anyform Installation **Please note not all WordPress Themes are supposrted**

WIX Anyform Installation 

Customizing Anyform Settings

While Anyform is plug and play for the majority of users, there are a few settings to keep in mind.

Enable Anyform: This allows you to toggle on and off connecting your external form to anyform without having to remove the anyform code from the site.

Confirmation Type: There are three user experiences you can set-up with Anyform. You can redirect the lead to a Campaign Status Page, Custom page, or display a pop-up box.

Form Selector: This setting is rarely changed. You will only need to change this if there are forms on your page(s) you do not want to connect to KickoffLabs.

Error Message: Each sign up must include either an email address or phone number. This is the message we popup if one of these cannot be found on the submitted data.

Requirements for AnyForm to Work

KickoffLabs requires an email address or phone number field for every lead we collect. It will collect all the other data on the form (like hidden fields) or present in the URL such as UTM codes.

The AnyForm widget attaches itself to a form on your own web pages, using your own design, your own HTML, and thus your own naming conventions. Please note that Anyform will not work if your form has a redirect set, or if your form is connected to other services (such as adding a lead to a mailing list on a CRM). 

How we search for a form

We try the following three defaults if you do not manually enter an email selector value:

1. An input field with type=email. This is our most recommended option since it allows modern browsers to validate the email address.
2. An input field with name=email.
3. An input field with id=email

If you cannot make your form fit one of the three defaults above, you can set the Email Selector directly in the AnyForm configuration shown above:

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