This article shows the difference between the four different types of KickoffLabs generated emails, which are automatically sent out when people sign up and refer leads to your campaign, as well as SMS messages.
1. Verification Email
When are they sent?
After a new leads signs up, they will be required to manually verify their email address (commonly known as double opt-in).
What is it used for?
- Provide an integrated double opt-in experience.
- Help prevent fake emails from skewing results.
- Safest solution for campaigns with significant value.
This email is optional, you can skip it and go for single opt-in instead with the Automatic Reply.
2. Automatic Reply*
When are they sent?
Immediately after the lead signs up (or has verified their email if using Verification Emails).
You can optionally have the auto-reply mail turned completely OFF for the contest.
What is it used for?
- Skip the verification email with single opt-in.
- Welcome/thank a new lead for signing up.
- Deliver downloadable opt-in bribes & coupons.
- Remind them about any incentive for sharing.
3. Reward Level Emails
When are they sent?
After a lead has reached specific referral milestones. For example: after 3, 5, 10 & 20 referrals.
These need to be created in order to be sent. You can get notifications when leads reach referral goals.
What is it used for?
- For campaigns that define specific sharing goals and rewards for your leads.
- Delivering specific rewards for a lead reaching referral totals you define.
- Telling the lead what they will get if they reach the next reward level.
4. Broadcast Emails
When are they sent?
Broadcast Emails are bulk emails sent to the entire list or to an audience when you choose to do so.
What is it used for?
- They can be send for various reasons, for example, to remind people with zero points to get engaged.
5. SMS
Today KickoffLabs can capture your leads phone number and send two text message back to your participants. One to confirm their subscription and the other with a sharing code that’s used like the email automatic reply
If you have any questions regarding how to best integrate KickoffLabs emails, contact support@kickofflabs.com