Our Email tokens make it easy to include social share buttons, site links, or any of your page content in your Email messages. These tokens will be replaced with text and links as described below anytime you send an Email. If the token is a link, it will already contain the users individual referral code.
Customer Entered Form Information
These tokens are based on questions you asked on your lead capture form. Any custom fields you entered on your pages will appear here as tokens you can then use in your mailings.
| Token | Your form description. |
|---|---|
| {{ lead.email }} | The email address for each lead. |
| {{ lead.given_name | default: “There” }} | The given (first) name for each lead if it’s been collected in a form. |
| {{ lead.family_name | default: “There” }} | The family (last) name for each lead if it’s been collected in a form. |
| {{ lead.custom_fields.contest_score | default: “There” }} | contest_score or the default value if it’s blank. |
| {{ lead.custom_fields.preview | default: “There” }} | preview or the default value if it’s blank. |
| {{ lead.custom_fields.name | default: “There” }} | Name or the default value if it’s blank. |
| {{ lead.custom_fields.phone_number | default: “There” }} | Phone Number or the default value if it’s blank. |
| {{ lead.custom_fields.last_name | default: “There” }} | Last Name or the default value if it’s blank. |
| {{ lead.custom_fields.first_name | default: “There” }} | First Name or the default value if it’s blank. |
Customer Social Links & Referral Data
These tokens are generated automatically for each customer to provide social share links & report on their influence. The unique referral ID will already be included for you, so there’s nothing you need to besides add the token to your page!
| Token | What it does |
|---|---|
| {% page_link %} | A link to your site with the customers unique referral code written out as the full URL. |
| {% status_page_link Check your status %} | A link people can use to check their status in the referral contest directly to the status you page. |
| {% verify_link Verify Me %} | A link people can use to verify their email on your your campaign (verification must be enabled). |
| {% share_buttons %} | A row of share buttons that give the customer credit for anyone they send you. |
| {% share_twitter_link Twitter %} | Add a custom twitter share link. |
| {% share_facebook_link Facebook %} | Add a custom Facebook share link. |
| {% share_linkedin_link LinkedIn %} | Add a custom LinkedIn share link. |
| {% share_whatsapp_link WhatsApp %} | Add a custom WhatsApp share link. *Mobile Only* |
| {% share_facebookmessenger_link Messenger %} | Add a custom Facebook Messenger share link. *Mobile Only* |
| {% share_tumblr_link Tumblr %} | Add a custom Tumblr share link. |
| {% share_reddit_link Reddit %} | Add a custom Reddit share link. |
| {% share_wordpress_link WordPress %} | Add a custom WordPress share link. |
| {% share_pinterest_link Pinterest %} | Add a custom Pinterest share link. |
| {% share_digg_link Digg %} | Add a custom Digg share link. |
| {% share_email_link Email %} | Add a custom Email share link. |
| {{ lead.social_id }} | The unique social id for each customer subscription. This is primarily used when integrating with KickoffLabs via our API. |
| {{ lead.discount_code }} | A unique discount code that you upload to KickoffLabs. This ensures each lead gets a unique discount code you generate on your own backend. |
| {{ lead.contest_score }} | How many valid points did this lead generate? For most, this is the number of valid referrals for non-fraudulent leads. This is the value we use for all contest thank you pages. |
| {{ lead.contest_score_rank }} | What is this leads rank (place) in your contest? This is based on the leads contest score. |
| {{ lead.rank }} | What is this leads rank (place) in the campaign sign up order. This is based on when the lead signed up. |
| {{ lead.conversions }} | How many new leads/referrals has this lead generated? |
| {{ campaign_email }} | The email address you added to this page. |
Here’s an example of how the Email message will look when you’re setting it up:
And when it’s sent your subscribers will see:
You can include a full row of share buttons (picture above – cannot be edited) or create your own row of custom share links/icons. Learn how HERE. If you’re running a campaign based around referrals, you can also insert and customize a progress checking link. More on that HERE.
As always, if you have any questions or suggestions, let us know at support@kickofflabs.com