KickoffLabs Reports provide you with intelligence on your most important campaign metrics. Our conversion focused data helps you track Conversion & Referral Rate, Total & Unique Web Views, Leads Captured, Top Referral Links and more.
Optionally, integrating your KickoffLabs campaign with Google Analytics will give you access to additional pageview metrics, and can act as a secondary source for conversion tracking.
This article will walk through step by step how to install Google Analytics tracking on embedded contest boxes. Looking for how to install tracking on a traditional two page campaign? Instead, follow our guide here.
Installing Google Analytics Base Tracking Script
- First, you will need to locate your Google Analytics base script. Follow Google’s steps on generating your personal tracking script here: https://support.google.com/analytics/answer/1008080?hl=en
- Paste the base script into the header area of the page where the lead signs up.
- Next, copy the following script and paste it into the header or footer area of the page. **We’ve added the most popular platforms to the gist, so only copy the snippet for Google Ads/GTAG depending on what you’re using**