Integrating your KickoffLabs campaign with Google Analytics will give you access to additional pageview metrics, and can act as a secondary source for conversion tracking. If you have a one page campaign, or have a landing page to contest box set-up, instead follow these steps

**Please note tracking script installation is available starting on paid Premium level and higher plans.**

This article will show you (click and scroll to a section):

1. How to get your Google Analytics Tracking code for your pages.
2. How to install Google Analytics tracking code onto KickoffLabs pages.
3. Important things to note about Google Analytics tracking.

Get the Google Analytics Tracking Code Snippet

You need to first get the tracking code snippet from Google Analytics that will do the tracking for you. To get that code please use their documentation:

Get the Google Analytics Tracking Code.

2. Install Google Analytics tracking code onto KickoffLabs pages

Once you have the code you want to install it on every page in your campaign. Thankfully we’ve made that easy with campaign default settings.

Installing Google Analytics Base Tracking Script

1. First, you will need to locate your Google Analytics base script. Follow Google’s steps on generating your personal tracking script here: https://support.google.com/analytics/answer/1008080?hl=en
2. From the dashboard top nav select Setup > All Settings
3. Next, access your campaign Analytics & Tracking Codes Settings
4. Paste the base script into the Header area and save your changes.

Your pages will be republished automatically with the code change you just made. All future pages you created will automatically have this code added to them once they are published.

Setting up Google Analytics Conversion Tracking

In order for Google to track the conversion (when a lead successfully signs up), you will also need to install a conversion tracking script to your KickoffLabs page. The following steps are for a two page setup. If you’re using the one page setup, follow these steps. 

1. Follow Google’s steps on getting your custom data for the conversion script here: google docs on how to get your own data here: https://support.google.com/google-ads/answer/6095821?hl=en
2. Paste the conversion script from Google into the “Footer Conversion Tracking” ares of your KickoffLabs trac king codes settings.

Common Questions & Issues

What if not all the pages in my campaign are using the same domain?

Ideally ALL the pages you want to track are published to the SAME domain name.

You’ll also need to go through Step 2 if you are tracking pages across multiple or separate domains. Here are some examples:

• If you’re using “domain A” for a signup page (for example published to signup.example.com) & “domain B” for the status page (for example published to thanks.example.com or thank-you.kickoffpages.com)
• If you are using KickoffLabs Download HTML to embed the page onto a third-party site (known as an iframe).
• If you have a KickoffLabs embeds or AnyForm installed onto a third-party site (for example published to example.com) and redirecting to a dedicated status page on a separate domain (for example published to thank-you.kickoffpages.com).

The BEST practice is to add your custom domain (or subdomain) to KickoffLabs, and publish ALL your pages under a campaign to the same domain using paths. In this case, you don’t need to worry about this.

How do I setup cross domain tracking

Again, this step is only necessary if you are using multiple separate domain names as described above.

This additional step makes it possible for Google Analytics to see sessions on two different sites (such as an ecommerce site and a separate landing page) as a single session. This is sometimes called site linking.

Please reference this guide provided by Google with detailed instructions on setting up cross domain tracking.

If you need help with Step 2, please email support@kickofflabs.com

If you have any additional questions regarding Google Analytics and KickoffLabs integration, please email support@kickofflabs.com