KickoffLabs Reports provide you with intelligence on your most important campaign metrics. Our conversion focused data helps you track Conversion & Referral Rate, Total & Unique Web Views, Leads Captured, Top Referral Links and more.

Optionally, integrating your KickoffLabs campaign with Google Analytics will give you access to additional pageview metrics, and can act as a secondary source for conversion tracking.

This article will show you (click and scroll to a section):

  1. How to get your Google Analytics Tracking code for your pages.
  2. How to install Google Analytics tracking code onto KickoffLabs pages.
  3. Important things to note about Google Analytics tracking.

1. Get the Google Analytics tracking code snippet

You need to first get the tracking code snippet from Google Analytics that will do the tracking for you. To get that code please use their documentation:

Get the Google Analytics Tracking Code.

2. Install Google Analytics tracking code onto KickoffLabs pages

Once you have the code you want to install it on every page in your campaign. Thankfully we’ve made that easy with campaign default settings.

a. On your campaign click settings.

b. On the settings page click “Landing Page Analytics and Tracking Codes”

c. Paste the code from Google Into the “Header Scripts” area.

d. Click “Save Tracking Codes”

Your landing pages will be republished automatically with the code change you just made. All future landing pages you created will automatically have this code added to them once they are published.

Common Questions & Issues

What if not all the landing pages in my campaign are using the same domain?

Ideally aLL the pages you want to track are published to the SAME domain name.

You’ll also need to go through Step 2 if you are tracking pages across multiple or separate domains. Here are some examples:

  • If you’re using “domain A” for a signup landing page (for example published to & “domain B” for the thank you page (for example published to or
  • If you are using KickoffLabs Download HTML to embed the page onto a third-party site (known as an iframe).
  • If you have a KickoffLabs Lead Form or AnyForm installed onto a third-party site (for example published to and redirecting to a dedicated thank you page on a separate domain (for example published to

The BEST practice is to add your custom domain (or subdomain) to KickoffLabs, and publish ALL your pages under a campaign to the same domain using paths. In this case, you don’t need to worry about this.

How do I setup cross domain tracking

Again, this step is only necessary if you are using multiple separate domain names as described above.

This additional step makes it possible for Google Analytics to see sessions on two different sites (such as an ecommerce site and a separate landing page) as a single session. This is sometimes called site linking.

Please reference this guide provided by Google with detailed instructions on setting up cross domain tracking.

If you need help with Step 2, please email

Note: Social share button clicks are not reported.

Currently, KickoffLabs does NOT report the number of social share button clicks on thank you pages (clicking share to Facebook, Twitter, etc).

If you have any additional questions regarding Google Analytics and KickoffLabs integration, please email