A great landing page is one that’s been well researched.

The goal of our worksheets is to help you create and refine the best landing pages possible. To do that you need to conduct some research. You need to understand your goals, your competition, and what appeals to your customers.

Go step by step here and use the worksheet to organize your research in preparation for writing landing page copy. After you’ve completed this worksheet you can move onto our copy creation worksheet.

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This guide walks you through:

• Customer identification.
• Setting landing page goals.
• Identifying keywords that should be included and used for marketing.
• How to leveraging your competitors
• What you can learn from related products

It’s the first step to great copy!