KickoffLabs lets you easily implement Facebook conversion tracking using the Facebook Pixel. This document follows best practices provided by Facebook. Setting up this integration you can:

  • Track the conversion performance of paid Facebook ads driving traffic to your landing pages.
  • Remarket to people on Facebook who have already visited your pages.
  • Create similar custom audiences based on people who signup for your campaign.
  • Get additional insights in Facebook about the people visiting your campaign.

Properly installing the Facebook Pixel consists of two steps (click and scroll to a section):

NOTE: To properly setup conversion tracking you MUST use a dedicated thank you page.


DO NOT use KickoffLabs Instant Thanks (“On Your Landing Page” option). It will cause errors in your reports.

Step 1: Install the Facebook Pixel Base Code to your campaign:

You first need to install the Facebook pixel code to all pages under your campaign, this will track visits to every page.

  1. Create the Facebook Pixel.
  2. Copy the entire Pixel Base Code provided by Facebook.
  3. From your KickoffLabs campaign click “Settings” from the top menu.
  4. From the settings page scroll to Default Landing Page Options and select “Landing Page Analytics and Tracking Codes
  5. Paste the Facebook Tracking code into the Header Scripts area. 

6. Click “Save Tracking Codes” Now the basic Facebook pixel will be published to all of your current landing pages and any new pages you create and publish.

Step 2: Setup conversion tracking events.

Next, you need to install the conversion tracking code on the pages where you want to track events. More often than not, this will be the thank you page.

Facebook offers several conversion tracking events. Using KickoffLabs, you’ll generally only want to track the ‘Lead’ event. This lets you track when a user expresses interest in your offering, like when they sign up for your KickoffLabs campaign.

Here’s how to add this event to all of your thank you pages.

  1. Copy the ‘fbq(‘track’, ‘Lead’);’ code provided by Facebook and make sure it’s wrapped in a script block.
    <script>fbq('track', 'Lead');</script>
  2. From your campaign dashboard, click on campaign settings again.
  3. In the settings click to open “Landing Page Analytics and Tracking Codes” like you did above.
  4. Scroll down and paste/add the ‘Lead’ event into the Footer Conversion Tracking section. It should end up looking like this:
  5. Finally, scroll down and click ‘Save Tracking Codes‘.

That’s it! You’ve properly installed the Facebook Pixel.


  • If you’re having trouble installing, use the Facebook Pixel Helper tool to help validate your Facebook Pixel.
  • If you’re receiving an error or the pixel isn’t tracking, try only using the portion of the script between (and including) the <script></script> tags. Do NOT include the <noscript></noscript> portion.

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